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Florida Data: CEO Trends Survey

2009 Survey Analysis:
Challenges Ahead

2008 was a lackluster year, and Florida's CEOs project 2009 will be similar or worse.

CEO TrendsFindings from this year’s Florida CEO Trends survey confirm that 2008 was a difficult year for Florida’s economy. Many of the chief executive officers of Florida’s largest corporations say 2009 may be just as bad. They expect the U.S. economy to deteriorate in the year ahead and Florida’s economic growth to be hampered by the national economy, a soft housing market and the global financial squeeze.

The annual statewide survey has tracked changes in CEO perceptions, plans and actions since 2000, and findings from this year’s survey offer insights into how Florida’s CEOs are dealing with deteriorating economic conditions. [Continued...]

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Survey Results and Viewpoints:
Economic Outlook Business Expansion & New Markets Wages & Workforce
International Markets Energy Costs Corporate Responsibility
Healthcare & Employee Benefits

Challenges

Viewpoints (listed by name)

Featured comments from Florida CEOs are listed alphabetically by name here.
Section contributors: Ginger Broslat, John Dunn, Christine Jordan Sexton, Janet Ware and Jeff Zbar
Florida CEO Trends Survey Methodology
The 2009 Florida CEO Trends survey was conducted by Suncoast Opinion Surveys. Online surveys began Aug. 26, 2008; phone interviews were conducted between Sept. 15 and Oct. 11, 2008. Results are based on 208 interviews and a completion rate of 40%, with a maximum sampling error of +/- 4 points. [Respondent Profile]
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