February 28, 2015

Corner Office

FloridaTrend.com: Your 'One-Stop Shop'

Lynda Keever | 8/1/2007

Lynda Keever

For nearly 50 years, Florida Trend’s editorial and art teams have won so many awards it would be impossible to count them all. This is the first year, however, that we entered our website into competition, and it’s been just six months since we completely overhauled FloridaTrend.com.

So it’s especially satisfying that FloridaTrend.com brought home the Silver Award for Best Website in the Alliance of Area Business Publications Editorial Excellence Award competition.

This annual competition is stiff, and this year there were a record number of entries from 59 publications, including such standouts as Twin Cities Business, Crain’s Chicago, Crain’s New York, the LA Business Journal and business magazines from Hawaii, North Carolina, Minnesota, Utah and Oregon.

Here’s what judges from the University of Missouri School of Journalism had to say about FloridaTrend.com:

“An impressive website winds up being a one-stop shop for all sorts of Florida business news. There’s a wealth of information, but the site’s design makes it easy for readers to find what they’re looking for. Story pages are well-designed, with multiple photos and graphics. Also impressive is a statewide business calendar with an easy form for reader submissions.”

We’ve heard similar comments from many of our longtime readers, and we’re gratified that you value the hard work and resources we’re investing in the site. Site traffic has almost doubled in just the first six months since the overhaul, and the number of unique visitors is now at 65,000-plus.

The Daily Pulse section that we kicked off on May 1 deserves much of the credit for the site’s momentum. Our web editor, Matt Nelson, starts pulling together the most important business and political news headlines from around the state at 5 a.m. and posts it on the site by 9. If you subscribe to our Daily eNewsletter, you get those headlines e-mailed to you every weekday morning. (Click here to see a sample of the Daily Pulse eNewsletter.)

If you’re not already reading the Daily Pulse, I invite you to visit FloridaTrend.com to explore all of the valuable information and resources it offers and to sign up to receive the daily e-mail at no charge. As always, we are interested in your feedback so that we can continue to meet your information needs both in print and online. (You can send us a comment here.)

Please join me in recognizing Florida Trend’s staff both for the website award and for six other Editorial Excellence Awards.

  • Best Magazine: Bronze
  • Best Overall Design: Gold
  • Best Use of Photography/Illustrations: Gold
    Gary Bernloehr, art director
    Jason Morton, associate art director
  • Best Investigative Reporting: Silver
    Cynthia Barnett’s “Final Frontier” report on growth in Florida’s heartland
  • Best Feature: Bronze
    “Face Value,” Amy Keller’s exposé of Florida’s medical spa business
  • Best Recurring Feature: Bronze
    “Tallahassee Trend” by Neil Skene

Tags: Publisher's column, North Central

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