New Businesses in Florida
What were these small businesses thinking?
Amid one of the nation's worst recessions, these entrepreneurs forged ahead.
Davide Di Cillo
Fifth Layer, Miami
Startup costs: Minimal
In Sync with Tech
![]() "During the economic crisis is when you see the disruption in every industry happen. People look for cheaper solutions and more efficient solutions," says Davide Di Cillo.[Photo: Bill Wisser] |
Di Cillo's SyncPad software, available from the Apple app store and direct from SyncPad, allows remote users on iPads, iPhones and browsers to simultaneously draw and share images and pdf files on a whiteboard screen. He offers a free version that allows only two people to collaborate with some limitations. Paid plans have varying prices, depending on the number of people connected at a time. SyncPad has gotten positive reviews for its design, ease of use and efficiency relative to competing solutions. Teachers like it.
Di Cillo is an entrepreneur by plan and a Floridian by accident. As a 7-year-old in Milan, Italy, he and a pal built and sold things, and in high school and college he took design jobs on the side. After graduating with a major in graphic design from the Istituto Europeo di Design, he came to Miami to visit a friend in 2005. An interview at a Miami design firm produced a job offer, but soon his entrepreneurial bent took over. He founded 39 Inc. — 39 is Italy's country code for international dialing — and it grew to five people developing applications for the web and for mobile devices.
With a colleague from 39, which he still operates, and a friend and neighbor, he started working on SyncPad. With a fourth friend, none drawing a salary, they founded Fifth Layer, with SyncPad as its first product. The company has revenue of less than $100,000. He believes new features to be released this year will take SyncPad to a new level.
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