Dostana's opening scene explains why. Four of India's biggest movie stars vamp for the camera with Miami's skyline and South Florida beaches as backdrops.
''It really is one big postcard -- it's a powerful postcard,'' Rolando Aedo, the bureau's marketing chief, said of Dostana, the first ''Bollywood'' movie shot entirely in South Florida.
That distinction, along with the Bollywood star power attached to the movie, has tourism officials hoping real-life Indians will follow their silver-screen idols to Miami.
Known as the ''Bollywood effect,'' Indian movies set on location have been credited with spikes in vacationers from one of the world's fastest-growing economies.
A study by the British film agency said New Zealand saw Indian arrivals grow 800 percent in the four years after the Bollywood hit Say You Love Me was filmed in Queenstown. And Switzerland became India's top European destination after a string of Bollywood films used the Alps as a backdrop.
Dostana centers around three young Indian professionals living in Miami.
The two men, played by Abhishek Bachchan and John Abraham, want to rent rooms in a deluxe Brickell Avenue apartment. But the landlady won't let her single niece (former Miss India Priyanka Chopra) share the place with them.
To sign a lease, the guys pretend to be a gay couple with no possible romantic designs on the gorgeous niece -- even though they're both instantly smitten with her. That sexual tension fuels the movie, which unfolds in typical Bollywood style as a feature film interrupted by musical numbers.