Central Florida Roundup
Orlando Magic hopes to turn gamers into basketball fans
The Orlando Magic hopes to cash in on a new spin on video gaming.
The Orlando Magic and 16 other NBA franchises have agreed to sponsor teams in a new video game basketball league, as the professional basketball industry aims to develop a new line of e-sports revenue streams — and to convert a generation of young gamers into ticket-paying, television-watching basketball fans.
The NBA 2K League — a partnership between the NBA and Take Two Interactive, the publisher of the NBA 2K video-game franchise — will “tip off” in May and will function, in many respects, much like the real-world NBA.
ALSO IN THIS ARTICLE: Stephen Mauldin; Chirag Bhavsar; Thomas Sittema; Tracy Schmidt; Scott Cathcart; Avant Healthcare; Wakulla Suites; First Green Bank; Lake Nona Landing; Crevalle Boats
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