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July 15, 2018
Michelle Pellito Pairs Song and Social Media


Beyond Basics

Michelle Pellito Pairs Song and Social Media

| 4/21/2017

Michelle Pellito launched Capital Music Therapy in Tallahassee to bring the joy of music to children and adults with disabilities such as autism and Alzheimer’s. Working with a consultant from the Florida SBDC at Florida A&M University, Pellito put together a social media plan, then paid a marketing company to execute it. “It was worth the extra money to hire professionals. We started with Facebook first, then added Twitter, and we’ve seen things really take off.”

Tags: Florida Small Business, Success Story, Beyond Basics

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