Business Basics Beyond Basics dba Florida Try It Resources

NAVIGATION

April 25, 2018
Michelle Pellito Pairs Song and Social Media

Photo:

Beyond Basics

Michelle Pellito Pairs Song and Social Media

| 4/21/2017

Michelle Pellito launched Capital Music Therapy in Tallahassee to bring the joy of music to children and adults with disabilities such as autism and Alzheimer’s. Working with a consultant from the Florida SBDC at Florida A&M University, Pellito put together a social media plan, then paid a marketing company to execute it. “It was worth the extra money to hire professionals. We started with Facebook first, then added Twitter, and we’ve seen things really take off.”

Tags: Florida Small Business, Success Story, Beyond Basics

Florida Business News

Ballot Box

Which type of tourists benefits your business most?

  • Snowbirds
  • Spring breakers
  • Summer tourists
  • All of the above
  • None of the above

See Results