Monday's Afternoon Update
What you need to know about Florida today
Gas prices soar, particularly in Florida
Gas prices jumped across the country in the week leading up to Thanksgiving. But nowhere did they soar as much as they did in Florida. Although Florida is usually well below the national average, it’s now one of the highest. More at the Florida Times-Union.
» How high are gas prices in your Florida city? (Also, where's the lowest-priced gas station near you?) Answers to both questions are here.
Five effective, easy-on-your-budget marketing ideas
Activities such as content and email marketing require tireless dedication and lots of time. The same goes for social media and networking. These may not cost a lot of money but they sure will cost you time. And time is a luxury you don’t have. Read Ron Stein's full column.
More hotels rent pop-up office, work spaces
These days, it's as easy to book office space at hotels as it is to book a room. A number of hotels are making use of unused space by renting it to travelers or even locals looking for places to work. Like pop-up restaurants before them, "pop-up offices" are now becoming more common in the hospitality industry. More at USA Today.
Small Business Advice
Promote the business trait that makes your company unique
What if your business provides standard products and services? How do you distinguish yourself from the crowd if everyone offers something similar? Remember, uniqueness is not just about products and services. It can be any attribute that allows you to differentiate yourself clearly from the competition. Read Jerry Osteryoung's full column.
5 Tax Rules for Year-End Bonuses
If 2013 has been a profitable year for your business, you may want to share your good fortune with your staff. Typically this is done by giving year-end bonuses. Before you cut a check, understand what these bonuses mean to your business and your employees as well as some alternatives to cash bonuses. More at the SBA.
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