October 23, 2016
Just Ask Boo - Miami-Dade Business Profile

Photo: Stephanie Anders

Just Ask Boo - Miami-Dade Business Profile

| 10/18/2013

Readers use the email newsletter Just Ask Boo, which has editions in Miami-Dade (two), Broward and Palm Beach counties, to ask each other for recommendations about everything from camps and physicians to dealing with cranky preteens and divorces. Subscriptions are free, but access to past (non-anonymous) recommendations costs $5.95 a month.

The bulk of JAB’s revenue comes from ads in its four newsletters. With a subscription base of 30,000 women, largely in affluent ZIP codes, the newsletters attract advertisers, including Realtors, a car dealership, upscale malls and private schools.

President Province “Boo” Zamek, who started the company five years ago and now has 15 employees, is raising JAB’s second round of angel investment, to fund the new technology and other expansion requirements. “We set out to raise $200,000, and we have exceeded that goal,” she says. “We’re going to go a little higher.”

Tags: Trendsetters, Miami-Dade, Business Services

Digital Access

Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

An overview of the features and articles in this month's issue of Florida Trend.


Florida Business News

Florida Trend Video Pick

Mosaic's laser-beam measurement of sinkhole
Mosaic's laser-beam measurement of sinkhole

Last week Mosaic sent a drone with a camera flying above its sinkhole while the company lowered a measuring device using lasers into the hole to determine its width and depth. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Did the final presidential debate sway your opinion any?

  • No
  • Yes

See Results

Ballot Box