July 1, 2015
Just Ask Boo - Miami-Dade Business Profile

Photo: Stephanie Anders

Just Ask Boo - Miami-Dade Business Profile

| 10/18/2013

Readers use the email newsletter Just Ask Boo, which has editions in Miami-Dade (two), Broward and Palm Beach counties, to ask each other for recommendations about everything from camps and physicians to dealing with cranky preteens and divorces. Subscriptions are free, but access to past (non-anonymous) recommendations costs $5.95 a month.

The bulk of JAB’s revenue comes from ads in its four newsletters. With a subscription base of 30,000 women, largely in affluent ZIP codes, the newsletters attract advertisers, including Realtors, a car dealership, upscale malls and private schools.

President Province “Boo” Zamek, who started the company five years ago and now has 15 employees, is raising JAB’s second round of angel investment, to fund the new technology and other expansion requirements. “We set out to raise $200,000, and we have exceeded that goal,” she says. “We’re going to go a little higher.”

Tags: Trendsetters, Miami-Dade, Business Services

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

The dangerous ways ads see women
The dangerous ways ads see women

Cultural theorist Jean Kilbourne has been studying the image of women in advertising for over 40 years.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

What's your response to the back-to-back landmark SCOTUS decisions?

  • Generally pleased--or thrilled--about both!
  • Fine with the ACA call; not so with the marriage ruling
  • Happy about marriage decision; not with healthcare subsidies
  • Disappointed--or upset--about both verdicts
  • Who's paying attention to politics? The drafts are on!

See Results

Ballot Box
Subscribe