March 3, 2015
Just Ask Boo - Miami-Dade Business Profile

Photo: Stephanie Anders

Just Ask Boo - Miami-Dade Business Profile

| 10/18/2013

Readers use the email newsletter Just Ask Boo, which has editions in Miami-Dade (two), Broward and Palm Beach counties, to ask each other for recommendations about everything from camps and physicians to dealing with cranky preteens and divorces. Subscriptions are free, but access to past (non-anonymous) recommendations costs $5.95 a month.

The bulk of JAB’s revenue comes from ads in its four newsletters. With a subscription base of 30,000 women, largely in affluent ZIP codes, the newsletters attract advertisers, including Realtors, a car dealership, upscale malls and private schools.

President Province “Boo” Zamek, who started the company five years ago and now has 15 employees, is raising JAB’s second round of angel investment, to fund the new technology and other expansion requirements. “We set out to raise $200,000, and we have exceeded that goal,” she says. “We’re going to go a little higher.”

Tags: Trendsetters, Miami-Dade, Business Services

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Sounding Room at LocustProject
Sounding Room at LocustProject

Take a tour of Sounding Room, a collaborative installation of audio sculptures spearheaded by artists Felecia Chizuko Carlisle and Valerie George.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Is this the year Florida's legislature will accept billions of dollars in Medicaid expansion?

  • Yes, legislators can't avoid it. It's our money.
  • No, the House won't approve anything related to Obamacare.

See Results

Ballot Box
Subscribe