Monday's Afternoon Update
What you need to know about Florida today
Home sales take a breather, but prices hit five-year high
U.S. home resales unexpectedly fell in June after two straight months of hefty increases, but a surge in prices to a five-year high suggested the housing market recovery remained on course. More at Reuters.
The art (and science) of effective marketing materials
Too bad you can’t be everywhere all the time. When you can’t stand in front of prospects, your marketing material has to speak for you. And let’s be honest here, it’s a struggle creating your website, brochures, and emails in a way that grabs the reader’s attention and pulls them in. Read Ron Stein's full column.
Winter Haven call center plans to hire 200 employees
But don't be fooled: Pool-cleaning products are just the beginning of an ocean-sized market in industrial filtering and environmental remediation, said Laurino, 54, who has a doctorate in chemistry. He considers his company, Periodic Products, a biotech company filling an environmental niche.
Hundreds of new jobs are coming to Winter Haven, and city leaders say it's an indication the local economy is bouncing back. Starting this week, The Results Companies will begin hiring 200 new people. It’s a full-service call center technology provider with more than 13 different locations across the United States. More at the Lakeland Ledger.
Tutor just a tap away with math app
A few years ago, Jeff Lammers’ daughter struggled with second-grade math, a subject with which he was fairly adept. But instead of sitting down to help her with traditional books and paper, Lammers decided to go new school with his tutoring. He began developing learning applications for mobile devices, now commonly known as “apps.” More at Florida Today.
Hiring friends at work can damage your company
Being a manager requires you to be fair and objective, and it becomes very difficult to remain that way when friendship blurs the line between working and personal relationships. Even if you are actually able to maintain impartiality, the perception of fairness goes out the window when other staff knows you are friends with some of their colleagues. Read more from Dr. Jerry Osteryoung.
In case you missed it: