Monday's Afternoon Update
What you need to know about Florida today
Florida is highly entrepreneurial, but there’s work to do
We’re about 30 percent more entrepreneurial than the nation as a whole. Our state’s entrepreneurship community skews more male and a little older. We’re less afraid of risk, and we’re more likely to take our business global. That’s what Florida looks like, according to findings in the 2012 Global Entrepreneurship Monitor U.S. Report, issued recently by Babson College and Baruch College. More at the Miami Herald.
How to help prospects make decisions in your favor
The usual advice on how to get the attention of your audience is to have a message structured for maximum impact based on where their problems intersect with your solution. True, but that’s not enough. You must first understand how people’s brains work. The only way to do a great job helping your prospective customer solve their problem is to get to know their sub-conscious mind. Read Ron Stein's full column.
What you need to know to do business in the Sunshine State
Florida finally is shaking off the 2008 recession in a meaningful way, and although champagne corks aren't popping yet, the state is back on solid footing and moving ahead. All is not roses but what's different now in regard to Florida's economy is a tilt toward the positive. More at the South Florida Business-Journal.
Your knowledge of finances key to business' health
Running a small business requires you to understand and ensure the accuracy of your financial statements. Now, I am not suggesting that all business owners must do their own bookkeeping, but it is critical that the business owner understands what the financial statements are saying and can ensure they are accurate. Read Jerry Osteryoung's full column.
Tropical Storm Chantal puts southern half of state in cone
Tropical Storm Chantal strengthened slightly on Monday morning as it raced west in the Atlantic. The system is projected to aim generally toward Florida and the Bahamas over the next five days, placing the southern half of the state in the cone of error. More at the South Florida Sun-Sentinel and WPEC.
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