July 28, 2014
Sun-Ray Cinema

Photo:

Tim Massett

Profile

Sun-Ray Cinema

| 3/22/2013

At a time when movie theaters are facing increased competition from in-home rental services like Netflix, Tim Massett decided to renovate an 86-year-old theater in the city’s 5 Points area and open a single-screen 200-person venue that offers beer, wine and non-traditional movie food. Massett, a Jacksonville native, had run a theater in Minnesota. He opened Sun-Ray Cinema in December 2011 after raising $100,000 from private investors and crowd-sourcing. Massett says the theater, which presents a mixture of new releases and cult classics, sometimes struggled to draw a crowd and took in $500,000 in its first year. “It takes time; it’s word of mouth,” he says. Massett plans to add a second screen and eventually open a multiscreen Sun-Ray Cinema on Jacksonville Beach.

Tags: Northeast, Arts & Entertainment

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

HangIVer Bar sticks it to customers to cure fatigue, hangovers
HangIVer Bar sticks it to customers to cure fatigue, hangovers

The HangIVer Bar in South Tampa does hydration therapy for treating fatigue, illness and, yes, hangovers. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Which quality tops the list and makes a company a great place to work?

  • Compensation (incl. commissions or stock options)
  • Benefits
  • Working conditions, morale
  • Flexibility (i.e. balancing work/life)
  • Extra perks (i.e. on-site child care, food/coffee provided)
  • Opportunity for advancement
  • Other (comments welcome)

See Results

Ballot Box
Subscribe