December 17, 2014
Sun-Ray Cinema

Photo:

Tim Massett

Profile

Sun-Ray Cinema

| 3/22/2013

At a time when movie theaters are facing increased competition from in-home rental services like Netflix, Tim Massett decided to renovate an 86-year-old theater in the city’s 5 Points area and open a single-screen 200-person venue that offers beer, wine and non-traditional movie food. Massett, a Jacksonville native, had run a theater in Minnesota. He opened Sun-Ray Cinema in December 2011 after raising $100,000 from private investors and crowd-sourcing. Massett says the theater, which presents a mixture of new releases and cult classics, sometimes struggled to draw a crowd and took in $500,000 in its first year. “It takes time; it’s word of mouth,” he says. Massett plans to add a second screen and eventually open a multiscreen Sun-Ray Cinema on Jacksonville Beach.

Tags: Northeast, Arts & Entertainment

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

NASA: Holiday lights can be seen from space
NASA: Holiday lights can be seen from space

It’s official: our holiday lights are so bright we can see them from space. See the NASA video.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

How do you feel about the historic decision to remodel US-Cuba relations?

  • Well, it's about time!
  • I'm cautiously optimistic...
  • I'm skeptical about this at best...
  • Not in favor at all: Keep the embargo strong!

See Results

Ballot Box
Subscribe