March 30, 2015
Sun-Ray Cinema

Photo:

Tim Massett

Profile

Sun-Ray Cinema

| 3/22/2013

At a time when movie theaters are facing increased competition from in-home rental services like Netflix, Tim Massett decided to renovate an 86-year-old theater in the city’s 5 Points area and open a single-screen 200-person venue that offers beer, wine and non-traditional movie food. Massett, a Jacksonville native, had run a theater in Minnesota. He opened Sun-Ray Cinema in December 2011 after raising $100,000 from private investors and crowd-sourcing. Massett says the theater, which presents a mixture of new releases and cult classics, sometimes struggled to draw a crowd and took in $500,000 in its first year. “It takes time; it’s word of mouth,” he says. Massett plans to add a second screen and eventually open a multiscreen Sun-Ray Cinema on Jacksonville Beach.

Tags: Northeast, Arts & Entertainment

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Driving legend Mario Andretti tours Grand Prix course
Driving legend Mario Andretti tours Grand Prix course

Retired race driving legend Mario Andretti drove the course for the 2015 Firestone Grand Prix of St. Petersburg, testing the city’s streets for this weekend’s race. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Health care spending in Florida: The state is about to lose $2 billion in federal funds for the Low-Income Pool (LIP). Which legislative body is right?

  • The House. Their budget does NOT fund LIP.
  • The Senate. Their budget funds LIP.

See Results

Ballot Box
Subscribe