Florida Trend
Get FREE Business News Updates

NAVIGATION

February 8, 2016
Sun-Ray Cinema

Photo:

Tim Massett

Profile

Sun-Ray Cinema

| 3/22/2013

At a time when movie theaters are facing increased competition from in-home rental services like Netflix, Tim Massett decided to renovate an 86-year-old theater in the city’s 5 Points area and open a single-screen 200-person venue that offers beer, wine and non-traditional movie food. Massett, a Jacksonville native, had run a theater in Minnesota. He opened Sun-Ray Cinema in December 2011 after raising $100,000 from private investors and crowd-sourcing. Massett says the theater, which presents a mixture of new releases and cult classics, sometimes struggled to draw a crowd and took in $500,000 in its first year. “It takes time; it’s word of mouth,” he says. Massett plans to add a second screen and eventually open a multiscreen Sun-Ray Cinema on Jacksonville Beach.

Tags: Northeast, Arts & Entertainment

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Super Bowl 50's coin is made  in central Florida
Super Bowl 50's coin is made  in central Florida

Watch the process at 1700 degrees as the Highland Mint, located in Melbourne, manufactures the official NFL commemorative flip coin that was used in Super Bowl 50.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Putting your consumer hat on, do you anticipate spending more this year than in 2015?

  • Yes, more.
  • Maybe, am still being cautious
  • No, on consumer goods, am going to spend less

See Results

Ballot Box
Subscribe