Subscribe to Florida Trend

NAVIGATION

May 21, 2018
Sun-Ray Cinema

Photo:

Tim Massett

Profile

Sun-Ray Cinema

| 3/22/2013

At a time when movie theaters are facing increased competition from in-home rental services like Netflix, Tim Massett decided to renovate an 86-year-old theater in the city’s 5 Points area and open a single-screen 200-person venue that offers beer, wine and non-traditional movie food. Massett, a Jacksonville native, had run a theater in Minnesota. He opened Sun-Ray Cinema in December 2011 after raising $100,000 from private investors and crowd-sourcing. Massett says the theater, which presents a mixture of new releases and cult classics, sometimes struggled to draw a crowd and took in $500,000 in its first year. “It takes time; it’s word of mouth,” he says. Massett plans to add a second screen and eventually open a multiscreen Sun-Ray Cinema on Jacksonville Beach.

Tags: Northeast, Arts & Entertainment

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Something besides nudists showed up at Haulover Beach: a rare flamingo
Something besides nudists showed up at Haulover Beach: a rare flamingo

A South Florida beach better known for its nude sunbathers got a rare visit this week from another oddity: a pale pink flamingo.

 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Do you think Florida's election systems are secure?

  • No
  • I have doubts
  • Yes

See Results

Ballot Box
Subscribe