July 28, 2014
Youfit

Photo: Mark Wemple

Rick Berks, founder of Youfit

Profile

Youfit

| 10/4/2012

For a health club, the major operating costs are personnel to run child care and group classes and sell memberships. In 2008, Rick Berks, founder of Planet Fitness, settled on a new model he called Youfit. His plan: Eliminate aerobics and spinning, child care and sales, along with swimming pools and ball courts, and instead offer what most people actually use — cardio equipment and weight machines. By slimming down his costs, he was able to slim down membership fees, eliminating an upfront fee and contracts. He charges $10 per month for access to a single club or — Youfit’s most popular membership — $19.99 to access all clubs, including the ability to bring guests and get perks such as half-off drinks. “People want value for their money,” Berks says. Berks’ Pompano Beach-based company is on its way to having more than 50 clubs nationally by year-end. He says the company is profitable but wouldn’t disclose revenue or profit numbers.

Tags: Lifestyle

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

What’s wrong with your pa$$w0rd?
What’s wrong with your pa$$w0rd?

Lorrie Faith Cranor studied thousands of real passwords to figure out the surprising, very common mistakes that users — and secured sites — make to compromise security.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Which quality tops the list and makes a company a great place to work?

  • Compensation (incl. commissions or stock options)
  • Benefits
  • Working conditions, morale
  • Flexibility (i.e. balancing work/life)
  • Extra perks (i.e. on-site child care, food/coffee provided)
  • Opportunity for advancement
  • Other (comments welcome)

See Results

Ballot Box
Subscribe