September 20, 2014
Youfit

Photo: Mark Wemple

Rick Berks, founder of Youfit

Profile

Youfit

| 10/4/2012

For a health club, the major operating costs are personnel to run child care and group classes and sell memberships. In 2008, Rick Berks, founder of Planet Fitness, settled on a new model he called Youfit. His plan: Eliminate aerobics and spinning, child care and sales, along with swimming pools and ball courts, and instead offer what most people actually use — cardio equipment and weight machines. By slimming down his costs, he was able to slim down membership fees, eliminating an upfront fee and contracts. He charges $10 per month for access to a single club or — Youfit’s most popular membership — $19.99 to access all clubs, including the ability to bring guests and get perks such as half-off drinks. “People want value for their money,” Berks says. Berks’ Pompano Beach-based company is on its way to having more than 50 clubs nationally by year-end. He says the company is profitable but wouldn’t disclose revenue or profit numbers.

Tags: Lifestyle

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Dry Tortugas: Seaplane to Snorkeling
Dry Tortugas: Seaplane to Snorkeling

Accessible only by boat or seaplane, Dry Tortugas National Park is known the world over as the home of magnificent Fort Jefferson, picturesque blue waters, superlative coral reefs and marine life, and the vast assortment of bird life that frequent the area.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Who gets your vote for governor - Scott or Crist?

  • Rick Scott
  • Charlie Crist

See Results

Ballot Box
Subscribe