October 30, 2014
Youfit

Photo: Mark Wemple

Rick Berks, founder of Youfit

Profile

Youfit

| 10/4/2012

For a health club, the major operating costs are personnel to run child care and group classes and sell memberships. In 2008, Rick Berks, founder of Planet Fitness, settled on a new model he called Youfit. His plan: Eliminate aerobics and spinning, child care and sales, along with swimming pools and ball courts, and instead offer what most people actually use — cardio equipment and weight machines. By slimming down his costs, he was able to slim down membership fees, eliminating an upfront fee and contracts. He charges $10 per month for access to a single club or — Youfit’s most popular membership — $19.99 to access all clubs, including the ability to bring guests and get perks such as half-off drinks. “People want value for their money,” Berks says. Berks’ Pompano Beach-based company is on its way to having more than 50 clubs nationally by year-end. He says the company is profitable but wouldn’t disclose revenue or profit numbers.

Tags: Lifestyle

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Colleges Are Tracking When Students Work Out at Rec Centers
Colleges Are Tracking When Students Work Out at Rec Centers

Officials on college campuses are turning to usage data and student feedback to shape fitness programs, hoping it will entice more students to develop healthy habits. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Do you give - or get - an annual performance review?

  • Yes - and I hate it
  • Yes - and it's OK - there's some value in the exercise
  • Yes - and I find it very valuable
  • No (thank goodness)

See Results

Ballot Box
Subscribe