Florida Trend | Florida's Business Authority

Who Said That?

"It's the case of the tortoise versus the earth worm."
-- Dennis Lombardi, an executive with restaurant consulting firm WD Partners

When the economy was booming, some of Miami's higher-end restaurants didn't see the benefit of Miami Spice's discount dining. Others participated but didn't readily promote the menu. They saw no need to cater to bargain-hunters.

Not anymore.

With the South Florida economy still sputtering, a record number of restaurateurs are looking at the two-month, off-season promotion that starts Sunday as a key tool for generating extra business.

Read more at the Miami Herald.