The Kira Labs history and growth embodies the classic American Dream story — an immigrant and a self-starting entrepreneur decides to start a business in his garage. Arriving from Australia in 2001 to his now adopted home in Florida, David Rosen and his wife Lindi established a family while starting their company, Kira Labs. CEO and Founder, Rosen is quick to point out “our team has helped us grow from our humble start hand-bottling skin care to a thriving and award-winning cosmetic manufacturer and beauty innovator.”
Specializing in beauty, home and pet products, Kira Labs has grown in reputation and size to produce over 30 brands. “We are culture focussed, agile, vertical, and fast to market” according to Rosen. Kira Labs operates as a vertically integrated manufacturer both developing and manufacturing its own internally developed and wholly owned brands. “Key is understanding retail needs and consumer behavior. We are proudly Made in the USA, delivering our own brands with quality, value and a wow experience” says Rosen.
Much of the success and recognition Kira has earned is owed to a focus on having a “best place to work and live mindset combined with a focus on continuous improvement, lean manufacturing, superior value and quality” Rosen notes. Among the list of accolades, Kira has been named 2017 Florida Exporter of the Year, Winner of the National President’s Export Award 2018, Florida Manufacturer of the Year 2018, GrowFL Company to Watch 2019 and 2021 Florida Sterling Quality Award Finalist. The “bottom up” and team approach is also critical to the Kira success. “We all matter and everyone needs to feel valued and that they have a career path ahead of them. The focus on personal and team growth is key,” says Rosen.
Community and fun are also key metrics for Kira according to Rosen. “The Kira Culture Committee is given authority to throw parties, BBQs, Taco Trucks — they can name it, and we encourage them to keep innovating the fun.” The culture committee also leads community initiatives like annual food and toy drives, product deliveries for the homeless, people in distress and donations to support victims of natural disasters such as Haiti and Honduras. “The Covid-19 pandemic further made it clear to us that we have a larger role to serve.” At the onset of the pandemic Kira Labs pivoted by delivering essential sanitizers and anti-microbial products nationwide, We are now in the midst of our biggest community effort with a 1 Million hand sanitizer donation campaign. Rosen adds “Giving back to the community inspires us and our fellow businesses beyond the work we do everyday — we are all excited to find our next cause and go even bigger.”
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