"We wanted to use design to get people to crave our food."

Miami-based Burger King thinks the way to remake its image visually is to revisit the year man walked on the moon and musicians played Woodstock.

The spirit of 1969 is coming back to the fast-food joint famed for its Whopper. Feeling groovy?

The back to the future concept includes a new logo that swaps out the 1999 logo created in the company’s last major rebranding. That one has a circular blue swish around an off-center, popping burger icon. The new one is a somewhat-updated take on the 1969 version. It once again sports a centered, flat burger in ketchup-red color on a spicy mustard-colored bun that reads “Burger King.”

Read more at the Miami Herald