"Many people just like to go and enjoy stores."

Retailers gearing up for another busy holiday season both in-store and online are hoping to lure consumers to buy their products with new methods.

Increased connections with consumers, personalized marketing and quick delivery are trends businesses are exploring to drive sales, said Anuj Kumar, an associate professor at the University of Florida’s Warrington College of Business, who studies how information technology impacts businesses and customers.

Business storefronts and online shops are not at odds with one another, Kumar said. Instead, especially during the holidays, businesses rely on storefronts to increase online purchases.

Read more at the Sarasota Herald-Tribune