UltraTech International co-President Mark Shaw managed to make spill containment sound sexy during a talk he gave at the TED technology conference earlier this year. Shaw was invited to address the conference after a company video — demonstrating how its Ultra-Ever Dry product repels liquids using a nano-particle coating — scored more than 4 million hits on YouTube. UltraTech offers more than 400 products. The 20-year-old company’s customers include Shell Oil, AT&T, DuPont and Exxon. Its revenue grew more than 10% last year, and the company added 11 employees after the video went viral.

To see a demo of their product, check out this video: