We asked business coach and Florida Trend columnist Ron Stein to answer this question: "What are the top marketing mistakes that new businesses make?" The questions and answers with Stein are the second of a three-part series. His written column will return soon.

Stein shares a statistic that shows why marketing must not be overlooked.

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.