Business coach Ron Stein visited Florida Trend recently and agreed to be interviewed on video. The questions-and-answers with Stein are the first of a three-part series. His written column will return soon.

Stein offers tips for how to bring attention to your business.

Stein answers the question: "What are the first steps a business should take when starting to market a product or service?"

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.