February 5, 2023

Style and Design

Emerging Designers

Five students and recent grads are already making their mark in the world of fashion and design.

Lori Capullo | 11/1/2010

Juliana Costa
2006 graduate, Miami International

Juliana Costa
Juliana Costa with model Maria Smirnova
[Photos: Anna Gunselman]
University of Art & Design, Miami

> FASHION DESIGN

Designing ultra-feminine, vibrant dresses for two distinctly different markets is a skill Juliana "JuJu" Costa has mastered. The Miami-based designer, who grew up in Brazil, creates two collections each season using variations on the same patterns — one for her customers in Florida, where JuJu Costa dresses are sold in more than a dozen boutiques, and a more conservative version for her clients in Brazil. "They show more skin on the beach there, but not on the street," she explains. "It's tricky."

Not too tricky for Costa, who received the Emerging Designer Award at Funkshion Fashion Week 2009.

Her company, which has 15 employees, posted revenue last year of about $400,000. First-quarter 2010 sales totaled $300,000.

Charlene Parsons, director of the fashion and accessory design program at MIU, says, "Nothing was ever too much for Juliana when she was in school. She always had drive and dedication but also both feet on the ground, knowing that it's all about the business of fashion to be successful."

Maria Smirnova in Juliana Costa Maria Smirnova in Juliana Costa

Above, and at right,
Maria Smirnova
models pieces
in Costa’s
collection.

Maria Smirnova in Juliana Costa

» Next page: Trang Dang

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