NAVIGATION

May 24, 2019
Easter spending expected to be near all-time record

Photo:

Florida Retail Federation Press Release

Easter spending expected to be near all-time record

Consumers expected to spend $18.2 billion nationally, down slightly from last year, but second-highest all-time; Food, clothing, candy, flowers and decorations lead the way in popularity

| 3/27/2018

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating more than 80 years of supporting Florida’s retail industry, says Floridians will increase their Easter spending to near record levels this year, with the per person average expected to top $150, down slightly from last year’s record total of $152. The total expected to be spent nationally is $18.2 billion, second highest in survey history and down from last year’s record of $18.4 billion.

“Even though spending will be down slightly, it’s still near a record high which is great news for Sunshine State retailers who focus on stocking their shelves for the Easter holiday,” said FRF President/CEO R. Scott Shalley. “Easter is a great time for people to spend with family, which means consumers will be looking for deals on purchasing food, decorations and holding Easter egg hunts to celebrate.”

According to the survey, which was conducted by FRF’s national partners at the National Retail Federation, consumers will spend $5.7 billion on food (purchased by 87 percent of shoppers), $3.2 billion on clothing (48 percent), $2.9 billion on gifts (61 percent), $2.6 billion on candy (89 percent), $1.3 billion on flowers (39 percent), $1.1 billion on decorations (42 percent) and $780 million on greeting cards (46 percent).

In preparation for the Easter holiday, 59 percent of consumers will shop at discount stores, 46 percent will visit department stores, 28 percent will make purchases online, 25 percent will go to a specialty store and 25 percent will go to a small business or local store. Among smartphone users, 30 percent will research products or compare prices on their devices while 19 percent will use their phones to make a purchase.

Consumers intend to celebrate Easter in several ways: 60 percent will visit family and friends, 58 percent will cook a holiday meal, 51 percent will go to church and 17 percent will go to a restaurant. The Easter Bunny is expected to have a busy holiday season: 35 percent of consumers will participate in an Easter egg hunt and 16 percent will open gifts. In addition to traditional holiday events, some consumers will pursue more leisurely activities: 45 percent will watch TV, 11 percent will shop online, 9 percent will shop in a store and 8 percent will go to a movie.

 

ABOUT THE FLORIDA RETAIL FEDERATION 
Founded in 1937, the Florida Retail Federation is celebrating more than 80 years as the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity. For more information, visit the FRF websiteand follow FRF on Facebook and Twitter.

ABOUT THE NATIONAL RETAIL FEDERATION 
As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2010 sales of $2.4 trillion.www.nrf.com.

Tags: Retail & Sales

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Mexico Beach, past beauty is returning but reminders of devastation lie all around
Mexico Beach, past beauty is returning but reminders of devastation lie all around

Seven months after Hurricane Michael, the Wood family has settled into life in Mexico Beach, where past beauty is returning but reminders of devastation lie all around.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Are you in favor or opposed to the new expressway-expansion bill that allows three new major toll highways to be built in rural regions of the state?

  • Yes I support the bill
  • No I am opposed to the bill
  • No opinion

See Results

Ballot Box
Subscribe