CEO Trends Survey Results and Reactions

The Economy in 2007, Emergent Issues, Property Values, Expanding Markets

| 12/1/2006

Tom Kuntz
Chairman/ President/CEO
Suntrust Bank Florida

International Business

The biggest myth about doing business internationally is that it's complicated and that there's nowhere to turn for advice. Yes, it is complicated, but there are many places to get help.

Enterprise Florida is a great example, and there are chambers of commerce and local international organizations in the major cities, too. Enterprise Florida now has 14 offices around the world where the interests of Florida and the benefits of doing business in Florida are being promoted to individuals and businesses in those countries. While less than 10% of our company's business currently is internationally-oriented, I would say that's going to increase for us as we become more of a global economy.

The business we do all relates to our operation footprint in Florida, and that could come in the form of trade finance or reverse investment -- companies or individuals overseas that are investing in businesses in the state of Florida or maybe expanding their businesses from overseas into Florida.

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