"We've got to give her reasons to come here in addition to shopping. It's not just pushing buy, buy, buy."

Before there was Amazon and phone apps that promise one-hour delivery, there was the Home Shopping Network.

Similar to its competitor QVC, the company now known as HSN was an innovator in reaching new audiences during live broadcasts on its cable television channel and even online. Over most of the last 11 years, the company flourished under the leadership of Mindy Grossman, a veteran retail executive who polished the St. Petersburg-based company's image and added to its line of high profile partnerships with celebrities and fashion brands.

But times change. 

Read more at the Tampa Bay Times.