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Michelle Pellito Pairs Song and Social Media

Michelle Pellito launched Capital Music Therapy in Tallahassee to bring the joy of music to children and adults with disabilities such as autism and Alzheimer’s. Working with a consultant from the Florida SBDC at Florida A&M University, Pellito put together a social media plan, then paid a marketing company to execute it. “It was worth the extra money to hire professionals. We started with Facebook first, then added Twitter, and we’ve seen things really take off.”