Diana Kingree

When Diana Kingree became Smartphone Experts' first official hire in 2004, she filled orders out of a shed in her back yard. Now, the Citrus County company has two warehouses in Inverness and sells more than 1,500 types of smartphone accessories online. The company, which employs 23, operates a series of blogs, each featuring links to shopping sites. The company created a social media consulting business last year called Social Media Design that employs six. "We know we have to continually change" says Kingree, senior vice president of commerce.