"When they think of a move and they think of a container, they’re going to think of cows. "

When Mike Frank first started in the moving and storage industry, he manufactured and sold equipment as nondescript as you could get — plain white shipping containers.

Today, his Homestead-based company, Container On Wheels, otherwise known as COWs, is as familiar and friendly as the black-and-white Holsteins they resemble. The company cartoonist also creates caricatures to give each container a persona, such as “Cowsteau” with a snorkel and diving mask, “Nascow” with a red racing helmet, and “Cowboy” in a bandana and Stetson.

To date, there are 62 COWs dealers with some 90 locations across the United States and Canada (because some dealers have more than one location), Frank says. And the bovine-looking containers are as memorable as they are corny.

Read more at the Miami Herald.