Florida Small Business 2014: Grow Your Success
The 2013 Small Business Survey shows a strong future for Florida small businesses. The survey points directly to Florida’s economic recovery, with small businesses reporting increases in sales and capital expenditures throughout the past year. Read the full story.
The nuts and bolts of marketing: Reach, relevance, repetition
Sure, keeping up with the latest social media platforms, trying to update a website, or just writing an attention-getting advertisement can feel overwhelming at times. But that’s not marketing. These are just tools of the marketing game. Read Ron Stein's full column.
Opa-locka Executive Airport ascends in the jet-set market
Opened in January by a well-funded company called Orion Jet Center, the new terminal building is part of a surge in construction at county-owned Opa-locka Executive Airport, a former military training airport that is gaining popularity as a full-service station for private jets. More at the Miami Herald.
Mentorship is the word at national BizWomen events
More than 200 women gathered this morning at Nova Southeastern University in Fort Lauderdale for the opportunity to choose from among 40 women mentors for one-on-one coaching. It was all part of Mentoring Monday, a national effort by more than 40 American City Business Journals news outlets designed to encourage women successful in business to share their secrets of success. More at the South Florida Business Journal.
Money is not always the best motivator for staff
For so many years, I have talked about the power of incentives to motivate staff -- especially monetary ones. However, more and more research is showing incentives do not work in all cases and can sometimes even produce the opposite effect. More from Jerry Osteryoung.