Inside the Contour Day Spa, LuLu Cosmetics sells a full line of makeup products made without perfumes, fillers or parabens under the name LuLu Cosmetics. The company originally launched in 2004 in a small spa in Plantation. It represents an evolution into retail for Carola Seminario, a native of Peru and formerly a national makeup expert for Chanel and an international expert for Revlon’s Marcella Borghese line.
In addition to the store inside Plantation-based Contour, Seminario sells her LuLu Cosmetics through her website, at trade shows, conferences and in Flamingo Beauty Supply in Miami, where they are marketed to distributors for stores and spas in South and Central America.
Like most entrepreneurs, Seminario has learned from experience and mistakes. “When I first started, I had 200 colors of eye shadows, and now I have 18 colors. Little by little I have learned to manufacture with better quality and narrow the choices.” Today, the LuLu Cosmetics line includes makeup products, skincare items and candles. The best sellers, she says, are her lipsticks, baked mineral powder and concealers.
Seminario, a licensed esthetician and makeup artist, also offers makeup instruction and application. A single mom, Seminario says the business generates enough sales to support her family, with an average ticket between $80 and $300. “Customers usually come back because they like the feel of the makeup,” she says.