FloridaTrend.com, the Website for Florida Business


Monday's Afternoon Update

Florida marketing dollars attract tourists in record numbers

The millions of dollars spent on marketing the Sunshine State is paying off. The Florida Restaurant and Lodging Association said the state is enjoying a $79.34 RevPAR (revenue per available room) rate, which is above the national average of $68.69. More at the South Florida Business-Journal.


Sales and Marketing Advice for Florida Business
Selling is what you do for people, not to people

Do you sell for a living? Everyone in a company is involved in selling -- company owner, assistant accounting manager, software designer, delivery driver, and receptionist. Everyone’s job is to promote revenue and profits -- directly or indirectly. Yes, even those that don’t have “sales” in their title. Read more from Ron Stein.


Enterprise Florida to open offices in China

Business Profile

ByoPlanet

byoplanet
With its patented electrostatic sanitization system, ByoPlanet disinfects contaminated cruise ships and just about any surface that has bacteria, mold and mildew, or even anthrax.

» Full story from the Miami Herald

Florida Secretary of Commerce and CEO of Enterprise Florida Gray Swoope traveled to China this week to open business development offices in Hong Kong and Shanghai. More at the South Florida Business Journal.


Small Business Advice
Identity theft protection for your staff

With identity theft running rampant, employers really should consider offering their staff some support or protection. When one of your employees has their identity stolen, they must spend business time addressing the issue. Read more from Jerry Osteryoung.


Amid downturn, Puerto Ricans look to Florida

Thousands of Puerto Ricans streamed into the island's main convention center Saturday with notebooks in hand to learn how to prepare for a potential move to Florida at a time when the U.S. territory is struggling to retain people amid an economic recession. More at the AP and the Tampa Bay Business Journal.

Out of the Box
Sneaky Business

miami digJason Shatsky should be hanging out with friends, playing ball and dating. That's what 15-year-old boys do. Except this one has no time for such nonsense. Jason, a freshman at West Boca Raton Community High School, is building a business selling sneakers to people twice his age — and he's making some nice change in the process.

» Full story from the South Florida Sun-Sentinel