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HomeBanc: Best Midsized Company - No. 4

(HomeBanc)

Tony Apicella
Director of retail banking, senior vice president
Tampa - Banking

“We have a pay-for-performance culture. Each of our employees is compensated based on how our company does. Everyone in the company is on it, not just commission loan officers. Somebody in a back office position that handles operations and knows someone that is buying a home is incented to get them to go to HomeBanc to get their mortgage. It involves them in the sales process. It’s really unique in the fact that we are all engaged. We also have an employee stock ownership plan based on each person’s tenure in the company and position. They are offered stock on annual basis based on how the company does as a reward for working for HomeBanc. It all boils down to people. People make the difference in any organization. We have to provide distinct customer service that is different than any organization out there.”

“It’s really unique in the fact that we are all engaged.” — Tony Apicella