Florida Trend | Florida's Business Authority

Monday's Afternoon Update

Higher education is worth the cost, Floridians say

The University of Florida’s Center for Public Issues Education found that while more than half of the survey respondents said college is too expensive and 20 percent expect costs to increase, 77 percent of respondents with a college degree said higher education is a good investment and 85 percent believe a degree will continue to pay off financially. More at UF News.


Sales and Marketing Advice for Florida business
How to achieve great results from email marketing

Email is not dead. With your inbox overloaded with messages, you probably wish it were. Yet email is still one of the most effective communication channels a business can have when used correctly. Well, unless your target market consists only of teenagers. Read Ron Stein's full column.


In Florida, a welcoming venue for baseball antitrust cases

Profile

Bob Kodzis

bob kodzis
Consultant Bob Kodzis vowed to change the way he lived and worked. For every paying gig he got from clients such as Orlando Health or Disney World, he would donate another session to a local nonprofit.

And after a year of doing it, Bob found that he was getting far more than he was giving — both spiritually and financially.

» Full story from the Orlando Sentinel

In many U.S. courts, a lawsuit accusing a baseball league of running an illegal monopoly would be a sure loser, thanks to the unique exemption the sport enjoys from antitrust law. Florida courts are an exemption to the exemption. More from Reuters.

See also:
» Baseball starts playing hardball in South Florida doping probe


A high-tech Southwest Florida IP0

By this summer, Sarasota will likely be home to a new U.S. tech stock. That's because xG Technology Inc. -- a local company whose technology avoids cell phone frequency bands while delivering cellphone-quality communication -- last month filed a preliminary stock offering with the U.S. Securities and Exchange Commission. More at the Sarasota Herald-Tribune.


Small Business Advice
Dealing with ineffective staff can be the toughest business challenge

The No. 1 question entrepreneurs ask me is, “What do I need to do to be successful in running my small business?” You might imagine a million ways to answer this question, but there is one thing every small business must have in order to be successful. This is a great staff. Read the full column from Dr. Jerry Osteryoung.

Out of the Box
Wine by the keg could be coming to Florida

wine keg

What's the first thing that comes to mind when someone says, "Keg"? Beer? Obviously. Tailgates? Definitely. Frat parties? Sure. Wine? Umm … not exactly. Get ready for a surprise. A bill coursing its way through the Florida Legislature would legalize the sale of wine in kegs, putting a cork in a law that limits the sale of wine to one gallon containers or less. Full story from the Tampa Bay Times.