For much of her show business career, Rhonda Shear says she played "the sexy girl, the femme fatale" in movies such as "Prison-A-Go-Go" and "Assault of the Party Nerds 2: The Heavy Petting Detective." Later, her work on the USA network's "Up All Night" program entailed her wearing lingerie while introducing cheesy movies, a job she says prepared her for the next stage of her career:

Rhonda Shear

Designing and selling lingerie. Her 8-year-old company, which recently moved into a 12,000-sq.-ft. facility in St. Petersburg, has 26 employees and produces six lines of lingerie that it sells through boutiques and shopping channels, including HSN.