May 22, 2013

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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Move your audience through each stage of the marketing and selling cycle as part of your marketing process.
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Be prepared with a value proposition that's clear, concise, and convincing. [Column for week of Dec. 10, 2012]
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Identifying effective marketing strategies and tactics that will not break your budget can be a challenge. [Column for week of Dec. 3, 2012]
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A process that nurtures prospects will result in more sales more often. [Column for week of Nov. 26, 2012]
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Email can be a beneficial marketing tool. Here's how to use it to your advantage. [Column for week of Nov. 19, 2012]
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Continuously nurture the relationship between you and your customers. [Column for week of Nov. 12, 2012]
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Easy, simple landing pages are best to turn a casual visitor into a customer. [Column for week of Nov. 5, 2012]
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And - more importantly - to keep them coming in.
[Stein's column for week of Oct. 29, 2012]
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From Stein's weekly column: "The only thing your audience will notice is that you don't have their best interests in mind."
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In the weekly column by Ron Stein, he gives tips for how and when to follow up with buyers who are stalling. One tip: humor helps.
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Florida Business News

Florida Trend Video Pick

Bonecrusher II arrives at Gatorland
Bonecrusher II arrives at Gatorland

Gatorland is adding more than 70 animals -- including a 15-foot American crocodile known as Bonecrusher II -- to the attraction after purchasing the creatures from the recently closed Everglades Wonder Gardens in Bonita Springs.

Earlier Videos

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Apart from remembering and honoring the men and women who lost their lives in military service, do you have any plans for the extended Memorial Day weekend?

  • Yep! Taking a trip, barbecuing, or shopping, with friends and/or family! Can't Wait!
  • Sure, I definitely intend to spend time with loved ones, but I'll be keeping it very low-key.
  • Nah, just gonna take it easy...
  • I'm not taking Monday off...Too much work to be done!

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