April 23, 2014

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

Untitled Document
Whether you are a lawyer, medical equipment distributor, jingle writer, bank, or software developer, your audience is looking for what you have. (Column for the week of October 13, 2013)
Read more »
It's time to drown out the noise from too much useless information. (Column for the week of September 29, 2013)
Read more »
The old, boring and self-centered elevator pitch is dead. Here's how to create an effective introduction that'll start a business conversation -- and what to avoid. (Column for the week of September 23, 2013)
Read more »
Loyalty is short-lived, and especially so in this digital age. Your potential customers need peach of mind at maximum value, not lowest price or even bells and whistles. (Column for the week of September 15, 2013)
Read more »
Is your company an endangered species? It will be if you don't own up to problems and fix them pronto. (Column for the week of September 8, 2013)
Read more »
Three easy ways to gain the trust of your audience (Column for the week of August 25, 2013)
Read more »
A value proposition is a promise of value to be delivered and a belief from the customer of value that will be experienced. (Column for the week of August 18, 2013)
Read more »
Use education-based marketing to establish your company as an authority and prospects will see you as a reliable source of information. (Column for the week of August 11, 2013)
Read more »
Putting extra feet on the street is not as important as helping experience sales staff do better. (Column for the week of August 4, 2013)
Read more »
Too bad you can't be everywhere all the time. When you can't stand in front of prospects, your marketing material has to speak for you. (Column for the week of July 21, 2013)
Read more »

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Water is the instrument at Florida Orchestra concerts
Water is the instrument at Florida Orchestra concerts

Florida Orchestra Percussionist John Shaw and his water basin will be center stage for the Tan Dun Water Concerto, a unique production of light and sound being performed by the Florida Orchestra.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

How quickly must we act to protect Florida's dying springs?

  • Immediately - Florida's House and Senate must pass SB 1576
  • Not a priority - issue can be postponed
  • This shouldn't even be on the agenda

See Results

Ballot Box
Subscribe