NAVIGATION

December 10, 2016

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

Untitled Document
Whether the win is big or small, we rarely sit down to discuss what went wrong and what went well. Do you?
Read more »
The key to success is following a proven framework that leads to action. An action plan outlines the sequence of all the steps you intend to take to implement your strategy. It helps you to prioritize activities to maximize impact.
Read more »
Be authentic. Be memorable. Be concise with very few details. Be clear as to what sandbox you play in. And don't forget to invite your audience to take the next step with an irresistible call-to-action.
Read more »
The best business introductions are natural, memorable, short -- and not boring. First in a series.
Read more »
Do you have a love-hate relationship with 'networking'? Then maybe it's to change how you think about networking. Here's a guide to that it is and what networking will do for you.
Read more »
What you say and how you say it is an essential part of brand marketing.
Read more »
The third rule of marketing and selling is getting your buyer to buy now, not later. -- This column is third in a three-part series.
Read more »
The second rule is all about answering "Why Buy From You?" It's a question that's asked every day by millions of potential customers and most companies give the answer wrong.
Read more »
Go to great lengths to develop your ideal customer profile. And help your prospects understand why they need to buy something to fix their problem.
Read more »
Online advertising with Facebook, Twitter, LinkedIn and other social media channels can be very cost-effective -- as long as you're smart about how you set up your campaign.
Read more »

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Mallory Soldner: Your company's data could help end world hunger
Mallory Soldner: Your company's data could help end world hunger

Your company might have donated money to help solve humanitarian issues, but you could have something even more useful to offer: your data. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

In Florida, do you think we are heading toward another real estate bubble?

  • No
  • Maybe - when interest rates rise
  • Yes, market is frothy

See Results

Ballot Box
Subscribe