September 14, 2014

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

Untitled Document
From Stein's weekly column: "Effective and efficient marketing is what “creates” perfect products and services. Seems backwards doesn't it. You're probably thinking first you have something to sell and then marketing kicks in."
Read more »
From Stein's weekly column: "It's not possible to have an effective tactical effort if the strategy it's based on is weak or non-existent. It just won't work."
Read more »
Successful companies are part of the conversation in their industry. A book will do that for you. People trust things that look and feel like books. A book gives you instant credibility. (Column for the week of January 26, 2014)
Read more »
When you build an irresistible brand, it attracts people and allows you to outsell your competition. Remember, its starts and ends with your buyers. (Column for the week of January 19, 2014)
Read more »
It's not though to have processes in place and hope for the best. The key is effective implementation. Here are the four elements of a successful marketing system -- make them a routine part of your business. (Column for the week of January 12, 2014)
Read more »
Here's the first thing to know: stop thinking about what you needed to do for your business last year and never got around to. Get over it! (Column for the week of January 5, 2014)
Read more »
It's the client's story, not yours. All you have to do is help them on their buying journey and make them the hero of their story along the way. (Column for the week of December 8, 2013)
Read more »
Adding value is a waste if your target audience fails to see it as valuable. The measure of value is determined by how the prospect perceives your offer. (Column for the week of December 1, 2013)
Read more »
The best marketing action plans have a two-prong approach. The first is to lay a solid foundation with activities to build long-term success that tend to be time consuming... (Column for the week of November 24, 2013)
Read more »
Email marketing is a powerful approach to cultivating leads and growing sales. Few other marketing strategies can compare in getting prospects to take action. (Column for the week of November 17, 2013)
Read more »

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Mai-Kai's in the running for best restroom in the country
Mai-Kai's in the running for best restroom in the country

Mai-Kai believes its thrones deserve a crown. The iconic Polynesian restaurant in Fort Lauderdale is among 10 finalists in a contest for best washroom in the country. (Click here if video is not playing.)

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Will U.S. air strikes in Iraq and Syria solve the ISIS problem?

  • Air strikes might not be enough, but we shouldn't get more involved
  • No, limited involvement will not work, long-term engagement is essential to stabilizing the region
  • Yes, I think air strikes will solve the problem

See Results

Ballot Box
Subscribe