NAVIGATION

November 20, 2017

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

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People buy stories before they buy stuff. Science proves storytelling engages our brains and creates immersive experiences in such a way that we feel completely involved.
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Lee May and J.J. Roberts seem to be the perfect business heroes. They are highly passionate about helping others, inspiring, and successful entrepreneurs. And based on how well I've gotten to know both, humble too.
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There are three basic stages to the buyer's decision-making process: awareness, consideration, and purchase. Depending on your selling philosophy, you probably fine-tune these into a few more stages, as I do.
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Innovation economics is a growing idea that emphasizes entrepreneurship and innovation. Call it what you'd like -- the innovation sector, the innovation economy, or even innovation ecosystem -- it takes people with vision and dedicated gumption to make it happen.
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You know you need to eventually change the way you plan your work and get it done. If you already know, then you need to do it immediately. It's the only way to avoid disappointment and lot of finger pointing. It's the only way to grow a business.
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It's now cool to be an engineer. Better yet, an engineer in Gainesville that starts a cool company.
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Adding automation, using programming when you are marketing or selling can indeed offer an advantage to a resource-strapped company. These contemporary tools will enforce lead follow-up and increase conversions. And they can help a startup sell like a big brand.
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Use this template to create a concise, effective positioning statement.
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The two most important things for you and your business to accomplish are the understanding both the persona and the psychology of your buyer. You need to do these to help your future and current buyers.
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Selling effectively happens when you understand your customer's persona and where they are in the buying journey.
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