NAVIGATION

July 24, 2017

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

Untitled Document
Use this template to create a concise, effective positioning statement.
Read more »
The two most important things for you and your business to accomplish are the understanding both the persona and the psychology of your buyer. You need to do these to help your future and current buyers.
Read more »
Selling effectively happens when you understand your customer's persona and where they are in the buying journey.
Read more »
Your prospective customers have a say in the success of your business. And you know it. No major shocker here. Or is it?
Read more »
The time is now to craft a new marketing message that will generate leads.
Read more »
Zombie email subscribers don't open your emails. The fewer engaged readers you have, the lower your response rate. Your wonderful email content, campaigns, and call-to-actions will go unheeded.
Read more »
Columnist Ron Stein explains that even though customers say they want discount pricing, good customer service and showing value in what customers buy is even more important to retain their loyalty.
Read more »
Columnist Ron Stein explains what a "marketing tool stack" is, why your business needs it, and how to build it. Stein also recommends online tools that to help your business market itself better.
Read more »
That insidious sucking sound you hear is time rapidly slipping away as technology becomes a means to an end.
Read more »
Questions are part of a crucial discovery process that will enable you to find out what's really on the mind of your customer.
Read more »

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

The grande dame of Homestead just retired — at 97
The grande dame of Homestead just retired — at 97

Ruth Campbell retired last month as director of Homestead’s Historic Town Hall Museum . . . at the age of 97. She was known as the grande dame of Homestead after serving the city for more than seven decades. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Are you concerned proposed changes to federal civil forfeiture policy could be used by agencies to sidestep Florida's asset seizure laws?

  • Yes, quite bothered.
  • Eh... probably not a big deal...
  • No, not worried at all.
  • Wait... Who said what?

See Results

Ballot Box
Subscribe