NAVIGATION

September 29, 2016

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

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Do you have a love-hate relationship with 'networking'? Then maybe it's to change how you think about networking. Here's a guide to that it is and what networking will do for you.
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What you say and how you say it is an essential part of brand marketing.
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The third rule of marketing and selling is getting your buyer to buy now, not later. -- This column is third in a three-part series.
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The second rule is all about answering "Why Buy From You?" It's a question that's asked every day by millions of potential customers and most companies give the answer wrong.
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Go to great lengths to develop your ideal customer profile. And help your prospects understand why they need to buy something to fix their problem.
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Online advertising with Facebook, Twitter, LinkedIn and other social media channels can be very cost-effective -- as long as you're smart about how you set up your campaign.
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These tips will help you get real, measurable results.
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When communicating with prospective clients, avoid gimmicky hype words -- they get in the way of your message and the wonderful solutions your business offers. Be authentic and don't pretend to be someone you are not.
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Planning, commitment, and placement are key to creating advertising that works.
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It's just like your company, products, and services. Successful artists and businesses have much in common -- a solid grasp of marketing basics and customer behavior as well as a good plan of action.
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