NAVIGATION

May 5, 2016

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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Be authentic. Be memorable. Be concise with very few details. Be clear as to what sandbox you play in. And don't forget to invite your audience to take the next step with an irresistible call-to-action.
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The best business introductions are natural, memorable, short -- and not boring. First in a series.
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Do you have a love-hate relationship with 'networking'? Then maybe it's to change how you think about networking. Here's a guide to that it is and what networking will do for you.
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What you say and how you say it is an essential part of brand marketing.
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The third rule of marketing and selling is getting your buyer to buy now, not later. -- This column is third in a three-part series.
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The second rule is all about answering "Why Buy From You?" It's a question that's asked every day by millions of potential customers and most companies give the answer wrong.
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Go to great lengths to develop your ideal customer profile. And help your prospects understand why they need to buy something to fix their problem.
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Online advertising with Facebook, Twitter, LinkedIn and other social media channels can be very cost-effective -- as long as you're smart about how you set up your campaign.
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These tips will help you get real, measurable results.
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When communicating with prospective clients, avoid gimmicky hype words -- they get in the way of your message and the wonderful solutions your business offers. Be authentic and don't pretend to be someone you are not.
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