May 23, 2013

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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How to build a community around your customers

When customers interact with a community, the act of participation itself causes people to feel more warmly about a business. [Column for week of March 4, 2013]

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The first rule of growing revenue

The easiest way to build your book of business is to take care of your existing customers. [Column for week of Feb. 24, 2013]

Having a compelling call-to-action is critical for online sales, email, and print. Here's some practical, call-to-action know-how. [Column for week of Feb. 18, 2013]

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How to turn prospects into customers

Include your prospect in the process of closing the gap between their problem and the solution. [Column for week of Feb. 11, 2013]

When businesses share their expertise, it draws prospects to them and builds relationships. [Column for week of Feb. 4, 2013]

Case studies will be one of your most cost-effective marketing initiatives, paying for itself hundreds, if not a thousand times over. [Column for week of Jan. 28, 2013]

Solve the communication problem by using better means of communication. [Column for week of Jan. 20, 2013]

People are only concerned about their specific problems. But that's not enough to spin a marketing strategy around. [Column for week of Jan. 13, 2013]

Most businesses make it a point to review their business and marketing plans at the beginning of every year. But why wait? {Column for week of Jan. 7, 2013]

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