NAVIGATION

January 22, 2017

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

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Adding automation, using programming when you are marketing or selling can indeed offer an advantage to a resource-strapped company. These contemporary tools will enforce lead follow-up and increase conversions. And they can help a startup sell like a big brand.
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Use this template to create a concise, effective positioning statement.
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The two most important things for you and your business to accomplish are the understanding both the persona and the psychology of your buyer. You need to do these to help your future and current buyers.
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Selling effectively happens when you understand your customer's persona and where they are in the buying journey.
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Your prospective customers have a say in the success of your business. And you know it. No major shocker here. Or is it?
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The time is now to craft a new marketing message that will generate leads.
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Zombie email subscribers don't open your emails. The fewer engaged readers you have, the lower your response rate. Your wonderful email content, campaigns, and call-to-actions will go unheeded.
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Columnist Ron Stein explains that even though customers say they want discount pricing, good customer service and showing value in what customers buy is even more important to retain their loyalty.
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Columnist Ron Stein explains what a "marketing tool stack" is, why your business needs it, and how to build it. Stein also recommends online tools that to help your business market itself better.
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That insidious sucking sound you hear is time rapidly slipping away as technology becomes a means to an end.
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