NAVIGATION

September 30, 2016

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

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Columnist Ron Stein explains that even though customers say they want discount pricing, good customer service and showing value in what customers buy is even more important to retain their loyalty.
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Columnist Ron Stein explains what a "marketing tool stack" is, why your business needs it, and how to build it. Stein also recommends online tools that to help your business market itself better.
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That insidious sucking sound you hear is time rapidly slipping away as technology becomes a means to an end.
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Questions are part of a crucial discovery process that will enable you to find out what's really on the mind of your customer.
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A good interviewer asks great questions and a bad one just rattles off a bunch of reasons their business is a great one to work for. A good job candidate also asks great questions and a bad interviewee just answers what's asked and not much more.
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Content is not king and it is not a strategy. Content is a tactic and a very important means to an end. Your goal is to build engagement, create new fans, and retail loyal customers.
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Whether the win is big or small, we rarely sit down to discuss what went wrong and what went well. Do you?
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The key to success is following a proven framework that leads to action. An action plan outlines the sequence of all the steps you intend to take to implement your strategy. It helps you to prioritize activities to maximize impact.
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Be authentic. Be memorable. Be concise with very few details. Be clear as to what sandbox you play in. And don't forget to invite your audience to take the next step with an irresistible call-to-action.
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The best business introductions are natural, memorable, short -- and not boring. First in a series.
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