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February 6, 2016

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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The second rule is all about answering "Why Buy From You?" It's a question that's asked every day by millions of potential customers and most companies give the answer wrong.
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Go to great lengths to develop your ideal customer profile. And help your prospects understand why they need to buy something to fix their problem.
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Online advertising with Facebook, Twitter, LinkedIn and other social media channels can be very cost-effective -- as long as you're smart about how you set up your campaign.
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These tips will help you get real, measurable results.
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When communicating with prospective clients, avoid gimmicky hype words -- they get in the way of your message and the wonderful solutions your business offers. Be authentic and don't pretend to be someone you are not.
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Planning, commitment, and placement are key to creating advertising that works.
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It's just like your company, products, and services. Successful artists and businesses have much in common -- a solid grasp of marketing basics and customer behavior as well as a good plan of action.
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Ron Stein reveals six core marketing principles that, if used as a strategic foundation, will help your business prosper.
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Your business will benefit greatly if you figure out what your client wants, then deliver even more.
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Yes, there are ways to fill your seminars, conferences, and workshops. But, not with just any horde of people. You need to attract a crowd that will be receptive to your message.
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Florida Trend Video Pick

Table Talk - Secrets of a good winelist
Table Talk - Secrets of a good winelist

Chris Sherman, restaurant editor at Florida Trend, details the features that make a winelist great. This video is first in a series -- see more installments every Friday through February.

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