October 30, 2014

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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The market needs to need what you have. After all, people buy what will satisfy them in some way. Solve their problems. Make them feel good. Give great value. Naturally, this is all from the buyer's perspective.
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Even when the economy is rocking and the marketplace loves your offering, there will be hiccups. Count on it.
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Sometimes, your business needs to run like a sprinter, even a marathoner. Both are fast, but you're in this for the long haul. The key is not to overthink and take action now.
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It's simple really. People have problems and they want to solve them. Sometimes people have a desire to acquire something or a curiosity as to if there's a better way to do something. Many times they are trying to solve a very specific dilemma.
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Doing the same marketing activities over and over leads to the same result. Understand what marketing myths have held you back. Break old habits.
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You may not be able to avoid the occasional customer experience hiccup -- you can avoid having it turn into a breakup. Here's how to make your sales stick so that your customers never dump you for another brand.
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You can create a step-by-step framework for success, tailored to your business, by answering these questions.
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The way to win the revenue game is not to collect the most leads. It's to make the most sales.
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Adding products or services that are worthy additions to your existing lineup is something every business needs to consider.
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Marketing is a business function that's central to your company's strategy and should be embedded in all activities.
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