NAVIGATION

August 30, 2016

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

Untitled Document
It's now cool to be an engineer. Better yet, an engineer in Gainesville that starts a cool company.
Read more »
Adding automation, using programming when you are marketing or selling can indeed offer an advantage to a resource-strapped company. These contemporary tools will enforce lead follow-up and increase conversions. And they can help a startup sell like a big brand.
Read more »
Use this template to create a concise, effective positioning statement.
Read more »
The two most important things for you and your business to accomplish are the understanding both the persona and the psychology of your buyer. You need to do these to help your future and current buyers.
Read more »
Selling effectively happens when you understand your customer's persona and where they are in the buying journey.
Read more »
Your prospective customers have a say in the success of your business. And you know it. No major shocker here. Or is it?
Read more »
The time is now to craft a new marketing message that will generate leads.
Read more »
Zombie email subscribers don't open your emails. The fewer engaged readers you have, the lower your response rate. Your wonderful email content, campaigns, and call-to-actions will go unheeded.
Read more »
Columnist Ron Stein explains that even though customers say they want discount pricing, good customer service and showing value in what customers buy is even more important to retain their loyalty.
Read more »
Columnist Ron Stein explains what a "marketing tool stack" is, why your business needs it, and how to build it. Stein also recommends online tools that to help your business market itself better.
Read more »

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

VR Expert Weighs in On AMD Industry News
VR Expert Weighs in On AMD Industry News

Orlando-based virtual reality expert Richard Terrell weighs in on news that AMD, which employs 150 in Orlando, has been on a roll lately and why VR's emergence will help them.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Will you vote for Amendment 4 in the primary today? (Amendment 4 is titled, "Solar Devices or Renewable Energy Source Devices; Exemption from Certain Taxation and Assessment")

  • Yes
  • No

See Results

Ballot Box
Subscribe