July 23, 2014

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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Adding products or services that are worthy additions to your existing lineup is something every business needs to consider.
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Marketing is a business function that's central to your company's strategy and should be embedded in all activities.
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It's important to understand the reasons why people don't buy. Once you understand this, then you can structure your strategy, messaging, and processes better.
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Your brand needs content marketing to improve the efficiency of your sales process and increase closing rates.
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Whatever you do to create a great brand, generate leads, and close sales, the key to success is consistent strategy and processes.
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Whatever the situation, being able to speak in public is essential to success. Your voice speaks volumes. Your eyes speak volumes. Your gestures speak volumes.
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It's crucial to establish the value your solutions will provide to customers. This may be the number one rule of marketing. Without it, almost all opportunities to sell your product or service are lost.
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Know-it-all people are completely exhausting to be around. Yet, it's important to keep in mind that these types of buyers and customers almost always represent opportunities.
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Quick. Without giving any deep thought to it, what's more important -- fresh leads or closing the prospects you have?
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Marketing messages are important to you and your business. It may feel challenging and take some time to get it right, yet it's worth the effort.
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