NAVIGATION

May 24, 2016

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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Your prospective customers have a say in the success of your business. And you know it. No major shocker here. Or is it?
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The time is now to craft a new marketing message that will generate leads.
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Zombie email subscribers don't open your emails. The fewer engaged readers you have, the lower your response rate. Your wonderful email content, campaigns, and call-to-actions will go unheeded.
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Columnist Ron Stein explains that even though customers say they want discount pricing, good customer service and showing value in what customers buy is even more important to retain their loyalty.
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Columnist Ron Stein explains what a "marketing tool stack" is, why your business needs it, and how to build it. Stein also recommends online tools that to help your business market itself better.
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That insidious sucking sound you hear is time rapidly slipping away as technology becomes a means to an end.
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Questions are part of a crucial discovery process that will enable you to find out what's really on the mind of your customer.
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A good interviewer asks great questions and a bad one just rattles off a bunch of reasons their business is a great one to work for. A good job candidate also asks great questions and a bad interviewee just answers what's asked and not much more.
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Content is not king and it is not a strategy. Content is a tactic and a very important means to an end. Your goal is to build engagement, create new fans, and retail loyal customers.
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Whether the win is big or small, we rarely sit down to discuss what went wrong and what went well. Do you?
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