March 27, 2015

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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Yes, there are ways to fill your seminars, conferences, and workshops. But, not with just any horde of people. You need to attract a crowd that will be receptive to your message.
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Event marketing brings what you offer directly to your target audience. Your message is focused for people who are your ideal prospects at locations they gather at or you choose to invite them to.
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How do you measure your company's success? If you want to get more leads and sales then you'll need to measure the things that count.
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It's all about choices, not lack of time, and how important the task or project is to you. We are optimistic by nature and overpromise our time.
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Until you know who your buyer is and a lot about them, you won't be successful at attracting leads, much less driving revenue.
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Good information -- good content -- can educate, persuade, entertain, inspire, motivate, and influence. Content might have everything to do with your online marketing.
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Great marketing grabs the attention of as many targeted people as possible. That requires different approaches that all work together. It's just a matter of picking the ones that are best for your business and your market.
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Selling well involves creating a conversation and showing buyers that they not only need what you have, they want it. It's a process from the start of the journey to the close. All along the way you're helping people.
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There's one key marketing activity that many companies don't do regularly or ignore altogether. It's considered old school, even outdated and ineffective by some, but it's actually highly effective.
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Companies become stuck because they surrender to the idea that “we tried that and it can't be done that way” or worse, “we always did it this way and there's no reason to change.”
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