November 29, 2014

Lilly Rockwell

Florida Trend Associate Editor • lrockwell@floridatrend.com

Lilly Rockwell
Lilly Rockwell

Lilly Rockwell became an associate editor for Florida Trend in late 2011. Prior to working for Trend, Rockwell covered education as a political reporter for the News Service of Florida and worked as a staff writer for Tallahassee and 850 magazines. A Texas native and University of Texas graduate, Rockwell was a business reporter for the Austin American-Statesman before moving to Florida in 2009. She lives in Tallahassee with her husband and stepdaughter, where she enjoys long-distance running, reading and mentoring with Big Brothers Big Sisters.

Articles by Rockwell:

Slow PACE for energy efficiency retrofits
A program the state approved three years ago makes it easier and cheaper for consumers and businesses to pay for energy-efficiency retrofits. Why is it taking so long to get off the ground?
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PACE setters: Agencies that handle PACE programs in Florida
All of the PACE programs in Florida handle the applications from property owners and determine whether the applicants are eligible.
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Homeowner finds going green will pay for itself - eventually
A 40-year-old, 4,000-sq.-ft. ranch-style home in the Miami area can cost a lot of money to cool...
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Business Profile: Mr. Solar
As one of just a handful of trained solar-energy installers in Miami-Dade County, electrical contractor Kent Crook expects to reap the rewards if the PACE program booms.
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By the numbers: Paying for solar energy at a home or business
A-Lotto Money
The financial adviser for a mother and son who won the $590.5-million Powerball in May has seen his life change nearly as much as theirs.
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Tax advice for Floridians and businesses
With fewer tax-cut expirations on the horizon, there's less uncertainty. High-wage earners are facing higher taxes.
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SmartBox: Cashless vending machines
Northeast Florida Business Profile
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Insurance overhaul impact on a small employer: Aegis Business Technologies
Pam Butler, business owner of Aegis, is not planning any changes to employee's health care coverage.
Read more »
Insurance overhaul impact on a midsized employer: Firehouse Subs
Because of the ACA, Firehouse Subs will likely have to ask full-time employees to pay a portion of their health care premiums.
Read more »

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Florida Trend Video Pick

What your doctor won’t disclose
What your doctor won’t disclose

Wouldn’t you want to know if your doctor was a paid spokesman for a drug company? Or held personal beliefs incompatible with the treatment you want? Right now, in the US at least, your doctor simply doesn’t have to tell you about that. 

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