November 24, 2014

Lilly Rockwell

Florida Trend Associate Editor • lrockwell@floridatrend.com

Lilly Rockwell
Lilly Rockwell

Lilly Rockwell became an associate editor for Florida Trend in late 2011. Prior to working for Trend, Rockwell covered education as a political reporter for the News Service of Florida and worked as a staff writer for Tallahassee and 850 magazines. A Texas native and University of Texas graduate, Rockwell was a business reporter for the Austin American-Statesman before moving to Florida in 2009. She lives in Tallahassee with her husband and stepdaughter, where she enjoys long-distance running, reading and mentoring with Big Brothers Big Sisters.

Articles by Rockwell:

30-somethings making their mark across Florida
From hedge funds to online publishing, these 30-something crowd key players are a diverse group of industry leaders, setting trends around the state.
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University of Florida lands a $75-million endowment
$75 million donation aims to boost UF research.
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Eight years after starting his Miami-based film studio Panamax Films, James McNamara has learned tough lessons.
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The recession is fast becoming a memory for most Jacksonville residents.
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Habitat for Humanity Foreclosures in Jacksonville
The Jacksonville affiliate of Habitat for Humanity, called HabiJax, foreclosed on 50 homeowners last year, following 33 in 2012 — more than the previous six years combined. Many HabiJax homeowners were not able to overcome job losses, medical expenses or tax and insurance increases that increased their housing outlays.
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Reacting to a changing market two years ago, real estate investment firm JWB Real Estate Capital in Jacksonville decided to shift gears and build houses to rent rather than sell.
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Private funds, public schools
The Community Foundation for Northeast Florida launched a fundraising campaign in April called "Quality Education for All."
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SharpSpring
Rick Carlson created Gainesville-based SharpSpring to help marketing firms measure the success of their efforts across all advertising platforms — from social media websites to print.
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Building buy-in at Plum Creek
The undeveloped land owned by Plum Creek Timber in east Alachua County is four times bigger than the borough of Manhattan.
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The undeveloped land owned by Plum Creek Timber in east Alachua County is four times bigger than the borough of Manhattan.
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Florida Trend Video Pick

What It Will Feel Like To Ride The World's Tallest Roller Coaster
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Developers David and Joshua Wallack are set to build a 570-foot vertical coaster, which will be the tallest in the world, in Orlando.


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