April 17, 2014

Lilly Rockwell

Florida Trend Associate Editor • lrockwell@floridatrend.com

Lilly Rockwell
Lilly Rockwell

Lilly Rockwell became an associate editor for Florida Trend in late 2011. Prior to working for Trend, Rockwell covered education as a political reporter for the News Service of Florida and worked as a staff writer for Tallahassee and 850 magazines. A Texas native and University of Texas graduate, Rockwell was a business reporter for the Austin American-Statesman before moving to Florida in 2009. She lives in Tallahassee with her husband and stepdaughter, where she enjoys long-distance running, reading and mentoring with Big Brothers Big Sisters.

Articles by Rockwell:

Homeowner finds going green will pay for itself - eventually
A 40-year-old, 4,000-sq.-ft. ranch-style home in the Miami area can cost a lot of money to cool...
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Business Profile: Mr. Solar
As one of just a handful of trained solar-energy installers in Miami-Dade County, electrical contractor Kent Crook expects to reap the rewards if the PACE program booms.
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By the numbers: Paying for solar energy at a home or business
A-Lotto Money
The financial adviser for a mother and son who won the $590.5-million Powerball in May has seen his life change nearly as much as theirs.
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Tax advice for Floridians and businesses
With fewer tax-cut expirations on the horizon, there's less uncertainty. High-wage earners are facing higher taxes.
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SmartBox: Cashless vending machines
Northeast Florida Business Profile
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Insurance overhaul impact on a small employer: Aegis Business Technologies
Pam Butler, business owner of Aegis, is not planning any changes to employee's health care coverage.
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Insurance overhaul impact on a midsized employer: Firehouse Subs
Because of the ACA, Firehouse Subs will likely have to ask full-time employees to pay a portion of their health care premiums.
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Insurance overhaul impact on a large employer: Bealls
Because of the ACA, Bealls says they will enforce a strict 30-hour workweek on part-time workers. Also, health care costs for full-time workers will increase.
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An Affordable Care Act case study
To illustrate the choices that companies face under the Affordable Care Act, consider a hypothetical firm, Florida Inc...
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Florida Trend Video Pick

Okeanos Explorer 2014
Okeanos Explorer 2014

NOAA's ship, Okeanos Explorer, carrying scientists and the ROV Deep Discoverer (D2), has arrived at site “Northwest Gulf Mid-Depth." Today (4/17/2014), the ROV will visit two Monterrey shipwrecks. Deployment of the ROV is planned for 0930 Eastern, arriving at the seafloor around 1030. Click above to watch the adventure unfold or go here for more info.

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