April 23, 2014

Lilly Rockwell

Florida Trend Associate Editor • lrockwell@floridatrend.com

Lilly Rockwell
Lilly Rockwell

Lilly Rockwell became an associate editor for Florida Trend in late 2011. Prior to working for Trend, Rockwell covered education as a political reporter for the News Service of Florida and worked as a staff writer for Tallahassee and 850 magazines. A Texas native and University of Texas graduate, Rockwell was a business reporter for the Austin American-Statesman before moving to Florida in 2009. She lives in Tallahassee with her husband and stepdaughter, where she enjoys long-distance running, reading and mentoring with Big Brothers Big Sisters.

Articles by Rockwell:

Homeowner finds going green will pay for itself - eventually
A 40-year-old, 4,000-sq.-ft. ranch-style home in the Miami area can cost a lot of money to cool...
Read more »
Business Profile: Mr. Solar
As one of just a handful of trained solar-energy installers in Miami-Dade County, electrical contractor Kent Crook expects to reap the rewards if the PACE program booms.
Read more »
By the numbers: Paying for solar energy at a home or business
A-Lotto Money
The financial adviser for a mother and son who won the $590.5-million Powerball in May has seen his life change nearly as much as theirs.
Read more »
Tax advice for Floridians and businesses
With fewer tax-cut expirations on the horizon, there's less uncertainty. High-wage earners are facing higher taxes.
Read more »
SmartBox: Cashless vending machines
Northeast Florida Business Profile
Read more »
Insurance overhaul impact on a small employer: Aegis Business Technologies
Pam Butler, business owner of Aegis, is not planning any changes to employee's health care coverage.
Read more »
Insurance overhaul impact on a midsized employer: Firehouse Subs
Because of the ACA, Firehouse Subs will likely have to ask full-time employees to pay a portion of their health care premiums.
Read more »
Insurance overhaul impact on a large employer: Bealls
Because of the ACA, Bealls says they will enforce a strict 30-hour workweek on part-time workers. Also, health care costs for full-time workers will increase.
Read more »
An Affordable Care Act case study
To illustrate the choices that companies face under the Affordable Care Act, consider a hypothetical firm, Florida Inc...
Read more »

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Water is the instrument at Florida Orchestra concerts
Water is the instrument at Florida Orchestra concerts

Florida Orchestra Percussionist John Shaw and his water basin will be center stage for the Tan Dun Water Concerto, a unique production of light and sound being performed by the Florida Orchestra.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

How quickly must we act to protect Florida's dying springs?

  • Immediately - Florida's House and Senate must pass SB 1576
  • Not a priority - issue can be postponed
  • This shouldn't even be on the agenda

See Results

Ballot Box
Subscribe