April 25, 2024

Amy Keller

Florida Trend Executive Editor • akeller@floridatrend.com

Amy Keller

Amy Keller is executive editor of Florida Trend and oversees the magazine’s editorial department. Keller was named to the post in February 2024, after previously serving as interim executive editor and managing editor. She first joined the magazine in 2005, after more than a decade covering Congress as a reporter for Roll Call newspaper. During her two stints at Florida Trend, she has covered everything from state politics to the legal arena, education, technology and health care. She has won numerous journalism awards, including a first place Green Eyeshade Award in 2022 from the Society of Professional Journalists for public service in magazine journalism for her in-depth look at cryptocurrency. The same year, she won a Green Eyeshade for general news writing for her profile of Florida Trend’s 2021 Floridian of the Year, Lift Orlando. Keller’s writings have also appeared in Salon, The New Republic, Broadcasting & Cable magazine, REALTOR Magazine, the Atlanta Jewish Times, the Detroit Jewish News and other publications. Keller graduated from The Ohio State University in 1994 with a bachelor’s degree in journalism.

Articles by Keller:

Setting goals
Hatch says many athletes still seek guidance and advice from him on everything from estate planning to real estate deals. “They say, ‘Hatch, can you take a look at this and let me know if this is on the up and up?' And I never charge anything because I've seen some of my friends and ex-teammates taken advantage of.”
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Business in a Box
Ben Gaskill and Dan Doromal, both veterans of food service manufacturing, founded Everest Ice & Water Systems seven years ago. Their Apopka-based ice machine company has sold almost 1,000 of its patented ice vending machines, and Gaskill predicts they'll double sales this year.
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Health Care: Lingering Effects
Three years after it began sweeping the country, COVID-19 continues to cast a pall over the state's health care policy arena.
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It takes a community
Maynard Evans High School wasn't always a troubled school. When it first opened in the 1950s in Pine Hills — then a bedroom community of Orlando for workers at Martin Marietta (now Lockheed Martin) — it was considered one of the best in Orange County. But by the mid-2000s, crime and poverty had risen in Pine Hills, and Evans was a shell of its former self. The school building was riddled with peeling paint, creeping mildew and other signs of decay. It had some of the worst dropout, suspension and graduation rates in Central Florida.
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Icelandic Influence
When the owners of the Iceland-based digital marketing agency Sahara were looking to expand into the United States a few years ago, Orlando quickly rose to the top of the list of possible locations.
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On the Front Lines
In 2014, Michael Obod and his business partner, Yurii Lavrenov, were running a laser tag equipment company in Ukraine, when Russia invaded Crimea. Amid the crisis, a teacher at Kharkiv Polytechnic Institute, where Obod had studied, asked him to reserve some small production units to provide simulated combat/virtual reality training systems for the nation's soldiers.
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Last Resort
When patients undergo radiation treatments for cancer, oncologists take great care to spare the heart from radiation exposure because of the cardio-toxic effects it can have on the organ. But doctors at Orlando Health recently used targeted radiation therapy to treat a dangerous arrhythmia in one patient's heart.
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Time and Money Saver
Over the past couple of decades, cardiac CT scans have become a workhorse for evaluating people with chest pain.
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Health Care House Calls
The Seminole County Fire Department is using paramedics to help fill health care gaps.
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Rocket Booster
Growing up in Satellite Beach, Janet Petro enjoyed a front row seat to the U.S. space program. Her father, who worked for Chrysler, moved the family from Michigan to the Space Coast in the early 1960s to help the automaker build spacecraft consoles that astronauts could operate. He ended up working on the Gemini, Mercury, Apollo and space shuttle programs. Petro recalls her family navigating their way through dunes strewn with sea oats — “there were no condos at the time,” she says — to witness rocket launches from the beach. One of her most vivid memor
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