Aging population sees opportunity in small business
The aging population is spurring new fields and job openings for those in their 50s to 70s to care for those who are 80 and older.
Sales and Marketing Advice for Florida Business
Selling to small businesses is big business
Instead of marketing to large companies, it pays to go after small businesses. Lots of them.

In the land of seniors, surviving in the children's market

It's a truism for Florida businesses: If you market to kids in the Sunshine State, you'd better have a secret weapon.

Small Business Advice
Kindness does matter in business

Spontaneous kindness makes such an impact of customers and employees and we just cannot forget about the power of this concept.

11 signs your small business social media strategy isn’t working

For many small business owners, the world of social media is still foreign territory, and finding the perfect strategy that actually works can often be difficult.

Florida Trend Video Pick

Instruments of Perfection

Virgil Mandanici is a guitarist turned guitar maker who builds custom guitars, often with intricate inlay work. One of his creations sold in 2012 for $17,000 and was featured in Guitar World magazine.

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