Digital billboards are signs of the times
Getting to that future, however, involves dealing with local governments and, often, opposition from local citizens groups. The community organizations tend to object to digital billboards on traditional grounds — they're unsightly, they say. And the groups also argue that digital signs create a greater visual distraction for drivers than traditional billboards.
So far, the industry has crafted a mostly successful strategy to gain acceptance by emphasizing the benefits of digital billboards — positioning them, for example, as elements in community alert systems that can be used to help find fugitives, track down missing children or warn of severe weather.
Billboard companies have also struck various deals with cities. Miami, for example, collects between $4 million and $6 million annually from billboard companies paying to put signs on city-owned property.