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April 18, 2024

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Stats: Cash Flow in College Football

| 11/1/2007

Florida State University

[Photo: Florida State University]

» Financially, the Seminoles are rolling — so much so that the team stays in a hotel for home games. Nike pays FSU $1 million a year, $345,000 of which goes to Coach Bobby Bowden, provides $2.1 million a year in apparel, funds a scholarship in Bowden’s name and hires two FSU students as summer interns at $10,000 each. Coke pays FSU $739,000 a year and delivers up to $10,000 in Powerade.

» Football profit is more than enough to cover the losses from all minor men’s and women’s sports, except women’s basketball, which men’s basketball easily funds. FSU’s Seminole Boosters has $132 million in pledges in hand. The university absorbs some athletics’ costs. For instance, athletics got $350,000 in out-of-state tuition waivers. But Orange Bowl receipts in 2006 brought $250,000 to the library.

Note: FSU reported $16.1 million in contributions but didn’t assign them to a particular sport.

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