Golf Trends: Spur of the Moment
Ever 'Segway' from hole to hole?
Segway from hole to hole at Kierland Golf Club in Scottsdale, Ariz.
According to the Golf Profit Builders consulting group, golf demographics are changing — the 29-49 age group has become the “hot” demographic. Golfers are spending less time planning golf trips: These days, they plan two to six weeks in advance, as opposed to one to five months in past years. Almost 67% of golfers plan their vacations online, according to Golf Profit Builders.
Meanwhile, the ramp-up of various amenities — from forecaddies to free club towels and bag tags to spas offering before- and after-round massages — continues unabated. At one course, Kierland Golf Club in Scottsdale, Ariz., golfers can use a Segway instead of a golf cart. Golf bags are attached to the side of the gyroscopically balanced two-wheelers.
Another trend: Fractional golf-club membership. Tour GCX Partners gives players access to about 30 private clubs around the country, including courses in Naples, New York, Boston and Las Vegas, among others. A one-year membership buys 10 foursomes. Membership, which starts at $6,250 a year (or $156 per person per round), includes a debit feature that allows members to purchase food, lessons and pro shop merchandise.
| Links: • Golf course business trends
• Golf gets a makeover
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