April 26, 2015

Florida Business Profile

Navarre Press tries new ways to gain subscribers

Sandi Kemp, publisher and owner of Navarre Press, says newspapers will survive.

| 1/5/2012
Sandi Kemp
Sandi Kemp

When Sandi Kemp asked a local newspaper a dozen years ago if she could help them with graphic design, they declined. "So I started my own newspaper," she says.

"I didn't know what I was getting into," says Kemp. "I love it. I wish I'd discovered this earlier." She already had launched a graphics firm; she's now publisher and owner of Navarre Press. She's also a lifelong newspaper fan. Newspapers will survive, she says. "We can't hide behind a pseudonym or anonymity online. We are a trusted resource for news."

Navarre Press' circulation, between 5,000 and 8,000 (it goes up during the tourism season), is growing online and in print. In 11 years, the weekly newspaper has won more than 200 awards for writing and graphic design.

Kemp is incorporating new ways to gain subscribers: "We've created 67 online landing pages for organizations and non-profits, and when people subscribe from those pages, half the fee goes to the advertising bucket for that organization."

Tags: Northwest

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Chipola Feather Fest Preview
Chipola Feather Fest Preview

Between April 24-26 the Great Florida Birding & Wildlife Trail festival will take place in the Chipola area of the Florida Panhandle. See what the birders are looking for.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

About the Everglades, we should...

  • Increase efforts toward restoration, esp. in light of rising sea level
  • Status quo - keep trying to fix it, as we have been
  • Get realistic. We will never restore it with millions living in South Florida.

See Results

Ballot Box
Subscribe