University Spin Game
Success is rare and slow for spinoff companies, but the potential rewards -- visibility and income - keep schools playing.
Product: Fitness programs and products, especially for children.Shown in photo: Debby Mitchell. [Photo: Jeffrey Camp]
Debby Mitchell, associate professor in the College of Education, University of Central Florida; founder and president of GeoFitness
Spun off: 2002
Sales: $1.3 million in 2007; $3 million projected in 2008
Market: Schools, boys and girls clubs, day care centers, after-school programs and fitness facilities
Mitchell’s fitness products include GeoMat exercise mats with numbers that teach children where to place hands and feet as well as number recognition and even math. There are also DVDs, fitness curriculums and a GeoFloat to use in water. Mitchell is extending her research on how children learn to include special needs and autistic children. The company, based at the UCF Technology Incubator, has nine full-time and two part-time employees.