October 25, 2016

CEO Sounding Board

Florida CEOs answer: What are two common mistakes small businesses make?

Mike Vogel | 1/31/2012

Elton Rivas
Co-founder, president - CoWork Jax and Zero Confines - Jacksonville

Elton Rivas
1. "Failure to act or decide. A lot of small businesses do an overabundant amount of research rather than doing enough research to get a very solid direction."

2. "You've got this concept and you've birthed it and you're so attached to it even though the market tells you it has to change. A lot of times as small-business owners we're so passionate about what we're doing it's hard to accept the fact that what we're doing might be wrong. People don't pivot and listen to the market."

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