January 31, 2015

CEO Sounding Board

Florida CEOs answer: What are two common mistakes small businesses make?

Mike Vogel | 1/31/2012

BUSINESS SUPPORT
Elton Rivas
Co-founder, president - CoWork Jax and Zero Confines - Jacksonville

Elton Rivas
1. "Failure to act or decide. A lot of small businesses do an overabundant amount of research rather than doing enough research to get a very solid direction."

2. "You've got this concept and you've birthed it and you're so attached to it even though the market tells you it has to change. A lot of times as small-business owners we're so passionate about what we're doing it's hard to accept the fact that what we're doing might be wrong. People don't pivot and listen to the market."


Tags: Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

It pays to live near a Starbucks
It pays to live near a Starbucks

Zillow Chief Economist Stan Humphries discusses why a nearby Starbucks means a more quickly appreciating home value.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Superbowl Poll: My favorite thing about the big game is:

  • The game itself (go team!)
  • Partying with friends (and the food + drink)
  • Watching commercials or halftime
  • Nothing, not into it

See Results

Ballot Box
Subscribe