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Florida CEOs answer: What are two common mistakes small businesses make?
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Elton Rivas
Co-founder, president -
CoWork Jax
and Zero Confines -
Jacksonville
2. "You've got this concept and you've birthed it and you're so attached to it even though the market tells you it has to change. A lot of times as small-business owners we're so passionate about what we're doing it's hard to accept the fact that what we're doing might be wrong. People don't pivot and listen to the market."