NAVIGATION

December 5, 2016

CEO Sounding Board

Florida CEOs answer: What are two common mistakes small businesses make?

Mike Vogel | 1/31/2012

BUSINESS SUPPORT
Elton Rivas
Co-founder, president - CoWork Jax and Zero Confines - Jacksonville

Elton Rivas
1. "Failure to act or decide. A lot of small businesses do an overabundant amount of research rather than doing enough research to get a very solid direction."

2. "You've got this concept and you've birthed it and you're so attached to it even though the market tells you it has to change. A lot of times as small-business owners we're so passionate about what we're doing it's hard to accept the fact that what we're doing might be wrong. People don't pivot and listen to the market."


Tags: Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Victorian Christmas Stroll
Victorian Christmas Stroll

Take a trip back to Christmas 1891 at Tampa Bay Hotel during the Henry B. Plant Museum’s 35th Annual Victorian Christmas Stroll through Dec. 23, 10 AM - 8 PM daily. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

With crude facing its largest weekly rally since '09, are you worried about gas prices this holiday season?

  • Not at all!
  • Maybe... a bit...
  • Yes! The Grinch is nigh!

See Results

Ballot Box
Subscribe