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February 9, 2016

CEO Sounding Board

Florida CEOs answer: What are two common mistakes small businesses make?

Mike Vogel | 1/31/2012

BUSINESS SUPPORT
Elton Rivas
Co-founder, president - CoWork Jax and Zero Confines - Jacksonville

Elton Rivas
1. "Failure to act or decide. A lot of small businesses do an overabundant amount of research rather than doing enough research to get a very solid direction."

2. "You've got this concept and you've birthed it and you're so attached to it even though the market tells you it has to change. A lot of times as small-business owners we're so passionate about what we're doing it's hard to accept the fact that what we're doing might be wrong. People don't pivot and listen to the market."


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Super Bowl 50's coin is made  in central Florida
Super Bowl 50's coin is made  in central Florida

Watch the process at 1700 degrees as the Highland Mint, located in Melbourne, manufactures the official NFL commemorative flip coin that was used in Super Bowl 50.

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