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June 22, 2018

CEO Sounding Board

Florida CEOs answer: What are two common mistakes small businesses make?

Mike Vogel | 1/31/2012

BUSINESS SUPPORT
Elton Rivas
Co-founder, president - CoWork Jax and Zero Confines - Jacksonville

Elton Rivas
1. "Failure to act or decide. A lot of small businesses do an overabundant amount of research rather than doing enough research to get a very solid direction."

2. "You've got this concept and you've birthed it and you're so attached to it even though the market tells you it has to change. A lot of times as small-business owners we're so passionate about what we're doing it's hard to accept the fact that what we're doing might be wrong. People don't pivot and listen to the market."


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Florida Trend Video Pick

Brevard Zoo releases sea turtles
Brevard Zoo releases sea turtles

Sea turtles Skipper and Ginny were released Thursday, June 21, 2018 after recovering from medical problems at the Brevard Zoo. (There is no audio track on this video from the Brevard Zoo.)

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