June 18, 2013

CEO Sounding Board

Florida CEOs answer: What are two common mistakes small businesses make?

Mike Vogel | 1/31/2012

MARKETING
Steve Nudelberg
Principal thinker - On The Ball - Plantation

Steve Nudelberg

[Photo: Jonathan Brownfield]

1. "They stay with the same people too long. There's a perverse sense of loyalty when new blood can actually provide great insight and new activity and new ideas."

2. "People need to spend time thinking about the business going forward. Small businesses tend to be much more tactical than they are strategic. It's a common mistake. Small-business owners tend to hold on to what they originally created when they could grow into something new and different."

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