October 23, 2014

CEO Sounding Board

Florida CEOs answer: What are two common mistakes small businesses make?

Mike Vogel | 1/31/2012

MARKETING
Steve Nudelberg
Principal thinker - On The Ball - Plantation

Steve Nudelberg
[Photo: Jonathan Brownfield]
1. "They stay with the same people too long. There's a perverse sense of loyalty when new blood can actually provide great insight and new activity and new ideas."

2. "People need to spend time thinking about the business going forward. Small businesses tend to be much more tactical than they are strategic. It's a common mistake. Small-business owners tend to hold on to what they originally created when they could grow into something new and different."


Tags: Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Gasoline Prices: Why Are They Going Down Now?
Gasoline Prices: Why Are They Going Down Now?

Gasoline prices in the U.S. are the lowest they've been in four years. Why?

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Jeb Bush has said he'd accept tax increases as long as they are paired with federal spending cuts. This stance runs counter to conservatives who oppose tax hikes. Is Bush right?

  • Yes - raising taxes should be considered
  • No - there's enough money, need to manage it better

See Results

Ballot Box
Subscribe