September 20, 2014

CEO Sounding Board

Florida CEOs answer: What are two common mistakes small businesses make?

Mike Vogel | 1/31/2012

MARKETING
Steve Nudelberg
Principal thinker - On The Ball - Plantation

Steve Nudelberg
[Photo: Jonathan Brownfield]
1. "They stay with the same people too long. There's a perverse sense of loyalty when new blood can actually provide great insight and new activity and new ideas."

2. "People need to spend time thinking about the business going forward. Small businesses tend to be much more tactical than they are strategic. It's a common mistake. Small-business owners tend to hold on to what they originally created when they could grow into something new and different."


Tags: Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Dry Tortugas: Seaplane to Snorkeling
Dry Tortugas: Seaplane to Snorkeling

Accessible only by boat or seaplane, Dry Tortugas National Park is known the world over as the home of magnificent Fort Jefferson, picturesque blue waters, superlative coral reefs and marine life, and the vast assortment of bird life that frequent the area.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Who gets your vote for governor - Scott or Crist?

  • Rick Scott
  • Charlie Crist

See Results

Ballot Box
Subscribe