May 24, 2015

CEO Sounding Board

Florida CEOs answer: What are two common mistakes small businesses make?

Mike Vogel | 1/31/2012

MARKETING
Steve Nudelberg
Principal thinker - On The Ball - Plantation

Steve Nudelberg
[Photo: Jonathan Brownfield]
1. "They stay with the same people too long. There's a perverse sense of loyalty when new blood can actually provide great insight and new activity and new ideas."

2. "People need to spend time thinking about the business going forward. Small businesses tend to be much more tactical than they are strategic. It's a common mistake. Small-business owners tend to hold on to what they originally created when they could grow into something new and different."


Tags: Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Makey Makey GO
Makey Makey GO

In this unorthodox video, a new invention called Makey Makey GO turns everyday objects (even organic objects) into touchpads and combines them with the internet.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

This Memorial Day weekend, besides honoring men and women who lost their lives in military service, what are your plans?

  • I plan on having some fun (barbecuing, shopping, beaching) with friends or family!
  • No concrete plans -- going to keep it low-key.
  • I'm not taking Monday off... too much work to be done!

See Results

Ballot Box
Subscribe