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CEO Sounding Board
Florida CEOs answer: What are two common mistakes small businesses make?
MARKETING
Steve Nudelberg
Principal thinker - On The Ball -
Plantation
[Photo: Jonathan Brownfield] |
2. "People need to spend time thinking about the business going forward. Small businesses tend to be much more tactical than they are strategic. It's a common mistake. Small-business owners tend to hold on to what they originally created when they could grow into something new and different."