Lynda Keever, Publisher
For 50 years Florida Trend has been an authoritative source of facts, figures and the “story behind the story” for Florida business. It is one of North America’s oldest regional business publications and among the first to reach its 50-year anniversary.
Achieving this milestone while maintaining a reputation for quality takes effort, dedication and creativity.
Our staffers and former staff members who make up Florida Trend’s extended family are probably proudest of how Florida Trend has continued to be an important part of the state’s business scene. What I hear people say most about us is that Florida Trend helps set the agenda for our state. I’m not sure that we set it, but we certainly make sure we’re covering the topics, businesses and people that you should know about. We make it our business not just to focus on one region of the state. With Florida Trend, you get news from the entire state.
This issue contains some of the brightest and best thinking about where our state is going. By 50, some companies might be starting to slow down. But at Florida Trend, turning 50 has brought a burst of creativity and new energy.
Perhaps the biggest development since I’ve been publisher has been our website, FloridaTrend.com. We significantly stepped up our online presence with the relaunch of FloridaTrend.com in January 2007. The website was recently recognized in the National Digital Awards competition as Best New B2B Website by the American Society of Business Publication Editors (ASBPE). Our free, daily e-newsletter, the Daily Pulse, has been incredibly well-received. We will be creating additional industry-specific e-newsletters in the coming months. You can now get updates from Florida Trend delivered to your cell phone, and RSS feeds are allowing us to expand our reach.
As we turn 50, Florida Trend is proud to be a magazine with more than 219,000 loyal readers, a record of awards unsurpassed among statewide business publications in North America and a future that is bright and strong. We’re thankful for our advertisers, who rely on us each month to provide an audience for their message — policy-makers and business leaders.
If we were starting Florida Trend from scratch today, we could do no better than to remember the vision of our magazine’s founder, Harris Mullen, who’s profiled in this special 50th Anniversary Issue.
In the last three issues of this anniversary year, we will continue to celebrate Florida Trend’s rich history. Send us your comments and ideas for those pages by going to our 50th Anniversary Guest Book at FloridaTrend.com. Online, you will also find a timeline of Florida business, with 50 magazine covers — one from each year.
As we prepare for continued success for the next 50 years, we’d like to learn more about you, your media usage, personal interests and your work. We have asked Readex Research to survey a small, representative sample of our print subscribers. We will also be surveying our growing online audience in the coming months. If you are randomly selected, please know that your participation is vital for accurate and meaningful survey results. Thank you very much for your thoughtful assistance.
|More columns by Publisher Lynda Keever are here. Note: Articles older than 30 days require registration (it's quick and free).|