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Trendsetters: Entrepreneurs
David Dyell iSirona Panama City |
On the Record
In the young and growing electronic medical record field, David Dyell says his edge is how his company’s product was designed: By spending lots of time in hospitals watching nurses and doctors. Dyell’s iSirona (Sirona was a Celtic goddess of healing) makes possible the feeding of data from patient monitors and virtually any medical device — ventilators, blood-gas analyzers and so on — to an electronic medical record. He is raising $7 million from investors to expand sales and marketing. With President Obama’s and the industry’s emphasis on electronic records, Dyell seems to have timed his product right. His initial target market is community hospitals. Dyell, 38, a Michigan native, has spent 18 years on healthcare systems integration. “The end goal is to make sure we deliver better care to the patient.”
Thriving on Obsolescence
Norberto Ruiz, Liza Ordonez-Ruiz NR Electronics Winter Springs |